Petar Tanta, director of CTA communications and lecturer at VERN, was awarded with his team for the "Separate, it's easy" campaign.
Lecturer at VERN's course Public Relations in Integrated Communications at the graduate study program Business Communications Management , Petar Tanta , director of the CTA Communications agency, was awarded at this year's Communication Days in Rovinj.
Kampanja VERN’ovog predavača i njegovog tima „Odvoji, lako je“ osvojila je ukupno četiri regionalna i domaća priznanja i to redom: dva srebra u okviru BalCannesa, nagradu IdejaX i nagradu MIXX.
"We are extremely pleased that we managed to popularize the socially important topic of waste separation in a fun and educational way suitable for all age groups. The task was not easy, but the video clip, which we made in collaboration with the Split rapper Vojko V, became a hit outside of Split and national news. BalCannes is traditionally the strongest regional marketing competition and we are very proud of the two silver medals that 'Separate, it's easy' won, and the IdejaX and MIXX awards confirm that our campaign was seen and accepted by the whole of Croatia. We thank the expert juries and congratulate the other winners with excellent campaigns from Croatia and the region," Tanta pointed out.
"Separate, it's easy" is an information campaign that aimed to inform citizens about the new system of waste separation into semi-underground containers in the city of Split. Although the video " Separate, separate" is only part of the content of the entire campaign, due to positive user reactions, the characters from the video have become part of the Split graffiti scene on Vukovarska Street, and the authentic content was also highlighted by experts at the Greencajt festival. The entire integrated campaign stands out with its original idea and implementation, which connects its online and offline segments, which you can see here , for example.
The awarded content, according to the concept and strategy of the CTA team, was worked by Vojko V , animation by Sara Bernat , design by 2Dizajner, while camera and production by DD Video Lab.
Čestitamo kolegi Tanti na ovom priznanju!
