Scientific and professional work

VERN' University employees continuously develop scientific and professional work, thereby contributing to the development of the academic community and the improvement of the areas they operate in. Their research activity is reflected in the publication of scientific and professional papers in relevant domestic and international journals, as well as in the authorship and editing of books and chapters in scientific publications.

The scientific impact of the University's staff is also recognized through the continuous growth of citations and indicators of scientific productivity, which confirm their active involvement in international scientific communication and the relevance of research contributions. Such results testify to the systematic development of the research culture at the University and its focus on connecting scientific knowledge with practice and social needs.

dr. sc. Edib Ahmetašević, assistant professor art.

Ahmetasevic, Edib (Strategic dilemmas of the cultural policy of the audiovisual industry system in the Republic of Croatia // In medias res, 12 (2023), 22; 3695-3717. doi: 10.46640/imr.12.22.79)

Ahmetasevic, Edib (Journalism in relation to film in the context of emancipatory critical theory of society // Sulejmanpašić's critique of journalism / Alić, Sead (ed.). Zagreb: Bosniak National Community for Zagreb and Zagreb County, 2022. pp. 193-206)

Assistant Professor Tihana Babić, Ph.D.

Bandić, Leonie; Perić, Paula; Babić, Tihana (Digital Culture and Students' Awareness of Their Participation in This Phenomenon // 2023 46th MIPRO ICT and Electronics Convention (MIPRO): Proceedings / Čišić, Dragan ; Vrček, Neven ; Koričić, Marko et al. (eds.). Opatija: Institute of Electrical and Electronics Engineers (IEEE), 2023. pp. 882-887. doi: 10.23919/MIPRO57284.2023.10159976)

Blažević, Dominik; Babić, Tihana (Students' Perception of Influencer Marketing on Instagram // 2023 46th MIPRO ICT and Electronics Convention (MIPRO): Proceedings / Čišić, Dragan ; Vrček, Neven ; Koričić, Marko et al. (eds.). Opatija: Institute of Electrical and Electronics Engineers (IEEE), 2023. pp. 888-893. doi: 10.23919/MIPRO57284.2023.10159961)

Komazec, Jaga; Vranjković, Elena; Babić, Tihana (The Role of Social Media Platforms Instagram and Tinder in the Sentimental Relationships of the Students // Proceedings of 47th ICT and Electronics Convention (MIPRO) / Skala, Karolj; Mornar, Vedran, editors. Rijeka: Croatian Society for Information, Communication and Electronic Technology – MIPRO, 2024. pp. 561-565. doi: 10.1109/mipro60963.2024.10569564)

Dr. Zdenko Balaž

Balaž, Zdenko ; Jelić, Anton (Electromobility as an Internet vehicle // 40th international electrical engineering symposium, EIS 2021 "Days of Josip Lončar": proceedings. Zagreb: Elektrotehničko društvo Zagreb, 2021. pp. 1-11)

Balaž, Zdenko; Ninčević, Marjan; Groznica, Zoran (Philosophy of cognitive cybernetics for future education // HRO CIGRE, 9th symposium, History and philosophy of technology.
Zagreb, 2020. pp. 227-261)

Balaž, Zdenko ; Wawrzynek, Krystian (Cognitive Cybernetics in the Foresight of Globalitarianism // Advances in science, technology and engineering systems journal, 5 (2020), 4; 718-723. doi: 10.25046/aj050686)

Balaž, Zdenko ; Ninčević, Marino ; Milinović, Marijan (Methods and tools of cognitive cybernetics for technical education // 10th Symposium "History and Philosophy of Technology" - PIFT 2021: Proceedings. 2021. pp. 1-26)

Balaž, Zdenko ; Jelić, Anton (Persuasive technologies and the Promethean method for the COVID-19 paradigm // 42nd international conference, P&P 2021, Sustainable and socially responsible planning and design in green business. Zagreb: Elektrotehničko društvo Zagreb, 2021. pp. 1-9)

Balaž, Zdenko ; Gluvačević, Dario ; Barnjak, Niko ; Jelić, Anton (Paradigms of electromagnetic radiation in technology and medicine // History and philosophy of technology – 9th symposium PIFT 2020. Zagreb, 2020. pp. 481-508)

Balaž, Zdenko (Captological integration of humans and intelligent technologies // ELEKTROTEHNIČKO DRUŠTVO ZAGREB, P&P 2020 – 41st international conference, PLANNING AND DESIGN, (IN THE FRAMEWORK OF THE EUROPEAN GREEN PLAN). Zagreb: Elektrotehničko društvo Zagreb, 2020. pp. 1-11)

Balaž, Zdenko; Wawrzynek, Krystian (Cognitive Cybernetics in the Foresight of Globalitarianism // Advances in science, technology and engineering systems journal, 5 (2020), 6; 718-723. doi: 10.25046/aj050686)

Dr. Ilija Barišić

Barišić, Ilija (Video lessons of the Ministry of Science and Education in teaching the Croatian language // Hrvatski jezik (Zagreb), 8 (2021), 3; 14-16)

Barišić, Ilija; Đordić, Ana (The beauty of living for little people, or: “Whoever sings evil does not think evil” interpreted for 21st century adolescents // Who sings evil does not think evil – 50 years later. Zagreb: Croatian Film Federation (HFS), 2020. pp. 36-51)

Barišić, Ilija; Đordić, Ana (Anti-heroes of European literature and Croatian film or: how to interpret “Protest” to 21st century high school graduates? // Protest – 55 years later / Nenadić, Diana (eds.). Zagreb: Croatian Film Federation (HFS), 2022. pp. 119-133)

Barišić, Ilija (A Semantic/Syntactic Approach to Horror Video Games // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 371-377)

Prof. Dr. Domagoj Bebić

Bebić, Domagoj ; Boko, Antea ; Dolinar, Daniela
CROATIAN PORTALS' REPORTING ON THE TORCIDA FAN GROUP: CONTENT ANALYSIS OF SLOBODA DALMATIA AND VEČERNJE LIST // South Eastern European journal of communication, 4 (2022), 2; 41-50. doi: 10.47960/2712-0457.2022.2.4.41

Bebić, Domagoj; Dolinar, Daniela (Rise of e-Citizens in Croatia: A Case Study of the Croatian Main e-Government Platform During the Time of the Pandemic // Digital Communication and Populism in Times of Covid-19 Cases, Strategies, Examples / Musiał-Karg, Magdalena; Luengo, Óscar G. (ed.). Cham: Springer Nature Switzerland, 2023. pp. 149-159)

Bebić, Domagoj; Dolinar, Daniela; Boko, Antea (Meming up the Scandals: Internet Memes as Amplifiers of Scandals // Medijske studije, 14 (2023), 28; 89-104)

Dr. Ivana Bekić

Bekić, Ivana ; Senegović, Iva ; Kramar Šandl, Tajana (Entrepreneurship education as a factor of organizational support to employee entrepreneurial activity with the necessary incentive of tax instruments // Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business / Načinović Braje, Ivana ; Jaković, Božidar ; Ferjanić Hodak, Danijela (eds.).
Zagreb: Faculty of Economics & Business University of Zagreb, 2021. p. 144-159. doi: 10.22598/odyssey/2021.3)

Bekić, Ivana (Business ecosystems that stimulate entrepreneurial employee activity // 76th International Scientific Conference on Economic and Social Development – ​​"Building Resilient Society". Zagreb: VADEA; Sjever University, 2021. pp. 1-10)

Bekić, Ivana ; Božičković, Nina ; Mrkonjić, Zrinka (Branding of Croatian Islands on Selected Examples // Economic and Social Development. Baku: Varazdin Development and Entrepreneurship Agency; University North; Azerbaijan State University of Economics (UNEC); Faculty of Management University of Warsaw; Faculty of Law, Economics and Social Sciences Sale – Mohammed V University in Rabat; Pol, 2020. pp. 864-873)

Bekić, Ivana; Kramar Šandl, Tajana (Financial rewards as a key factor of organisational support to entrepreneurial activity within organisations // Proceedings of FEB Zagreb 11th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana (eds.). Zagreb: Faculty of Economics & Business University of Zagreb, 2020. pp. 517-530. doi: 10.22598/odyssey/2020.2)

Bekić, Ivana ; Kramar Šandl Tajana (Financial rewards as a key factor of organizational support to entrepreneurial activity within organizations // Proceedings of FEB Zagreb ... International Odyssey Conference on Economics and Business, 2020. str. 517-530. doi: 10.22598/odyssey/2020.2)

Bekić, Ivana ; Senegović, Iva ; Kramar Šandl, Tajana (Entrepreneurship education as a factor of organizational support to employee entrepreneurial activity with the necessary incentive of tax instruments // Proceedings of FEB Zagreb 12th International Odyssey Conference on Economics and Business / Načinović Braje, Ivana ; Jaković, Božidar ; Ferjanić Hodak, Danijela (eds.). Zagreb: Faculty of Economics & Business University of Zagreb, 2021. pp. 144-159. doi: 10.22598/odyssey/2021.3)

Bekić, Ivana; Ivanković, Jadranka; Bednjanec, Andrea (Analysis of the entrepreneurial orientation of members of the Y and Z generations // Economic Thought and Practice = Ekonomska misao i praksa, 32 (2023), 1; 243-259. doi: 10.17818/EMIP/2023/1.12)

Bekić, Ivana; Ivanković, Jadranka; Bednjanec, Magdalena (Extroversion-introversion dimension of Hult Prize competition participants due to the creative process of innovation // Ekonomska misao i praksa = Economic Thought and Practice, (2024),)

Bekić, Ivana; Ivanković, Jadranka; Žutić, Manja (Direct marketing communication observed through the prism of subcultures of generations Y and Z // Suvremene teme, 14 (2023), 1; 29-45. doi: 10.46917/st.14.1.2)

Bekić, Ivana; Saračević, Nerma; Ivanković, Jadranka (Marketing concept as a prerequisite for the sustainability of new entrepreneurial ventures in Bosnia and Herzegovina // Pregled (Sarajevo), 65 (2024), 1; 91-114)

Bekić, Ivana; Saračević, Nerma; Križanović, Katica (Competitiveness as a determinant of market success // 9th International Scientific Symposium Region, Entrepreneurship, Development / Leko-Šimić, Mirna; Crnković, Boris (eds.). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. pp. 855-871)

Mr. Sc. Hrvoje Belani

Belani, Hrvoje; Perković, Toni; Šolić, Petar (The European Union Cybersecurity Legislation for the Health Sector: A Croatian Experience Report // Proceedings of SpliTech 2024 – 9th International Conference on Smart and Sustainable Technologies / Rodrigues, Joel JPC ; Nižetić, Sandro (ed.). Split: FESB, University of Split, 2024. pp. 1-6. doi: 10.23919/splitech61897.2024.10612321)

Belani, Hrvoje; Perković, Toni; Šolić, Petar (The European Union Cybersecurity Legislation for the Health Sector: A Croatian Experience Report // Proceedings of SpliTech 2024 – 9th International Conference on Smart and Sustainable Technologies / Rodrigues, Joel JPC ; Nižetić, Sandro (ed.). Split: FESB, University of Split, 2024. pp. 1-6. doi: 10.23919/splitech61897.2024.10612321)

Belani, Hrvoje; Šolić, Petar; Perković, Toni; Pleština, Vladimir (IoT Ontology Development Process for Well-Being, Aging and Health: Challenges and Opportunities // Proceedings, 8th International Conference on Smart and Sustainable Technologies (SpliTech 2023) / Nižetić, Sandro ; Šolić, Petar ; Rodrigues, Joel JPC (eds.). Split: Faculty of Electrical Engineering, Mechanical Engineering and Shipbuilding, University of Split, 2023. pp. 1-6. doi: 10.23919/splitech58164.2023.10193435)

Belani, Hrvoje; Solić, Petar; Perković, Toni; Zovko, Kristina (Ontology-Based Cybersecurity for Well-Being, Aging and Health: A Scoping Review // 2023 IEEE International Mediterranean Conference on Communications and Networking (MeditCom) took place 4-7 September 2023 in Dubrovnik, Croatia. Dubrovnik: Institute of Electrical and Electronics Engineers (IEEE), 2023. pp. 50-55. doi: 10.1109/meditcom58224.2023.10266600)

Belani, Hrvoje; Bedovec, Tanja; Matkun, Andreja (Patients' Health Information Exchange Within the European Union: A Croatian Case Study // Proceedings of the Mediterranean Conference on Medical and Biological Engineering and Commuting (MEDICON) and International Conference on Medical and Biological Engineering (CMBEBIH) / Badnjević, Almir; Gurbeta Pokvić, Lejla, editors. Cham: Springer, 2023. pp. 815-825. doi: 10.1007/978-3-031-49062-0_85)

Belani, Hrvoje; Solić, Petar; Perković, Toni; Zovko, Kristina (Ontology-Based Cybersecurity for Well-Being, Aging and Health: A Scoping Review // 2023 IEEE International Mediterranean Conference on Communications and Networking (MeditCom) took place 4-7 September 2023 in Dubrovnik, Croatia. Dubrovnik: Institute of Electrical and Electronics Engineers (IEEE), 2023. pp. 50-55. doi: 10.1109/MeditCom58224.2023.10266600)

Belani, Hrvoje; Šolić, Petar; Perković, Toni; Pleština, Vladimir (IoT Ontology Development Process for Well-Being, Aging and Health: Challenges and Opportunities // Proceedings, 8th International Conference on Smart and Sustainable Technologies (SpliTech 2023) / Nižetić, Sandro ; Šolić, Petar ; Rodrigues, Joel JPC (eds.). Split: Faculty of Electrical Engineering, Mechanical Engineering and Naval Architecture, University of Split, 2023. pp. 1-6. doi: 10.23919/SpliTech58164.2023.10193435)

Zovko, Kristina ; Šerić, Ljiljana ; Perković, Toni ; Belani, Hrvoje ; Šolić, Petar (IoT and health monitoring wearable devices as enabling technologies for sustainable enhancement of life quality in smart environments // Journal of cleaner production, 413 (2023), 137506-137518. doi: 10.1016/j.jclepro.2023.137506)

Belani, Hrvoje ; Solić, Petar ; Perković, Toni (An Industrial IoT-Based Ontology Development for Well-Being, Aging and Health: A Scoping Review // 2022 IEEE International Conference on E-health Networking, Application & Services (HealthCom). Danvers, USA: Institute of Electrical and Electronics Engineers (IEEE), 2022. pp. 179-185. doi: 10.1109/HealthCom54947.2022.9982769)

Belani, Hrvoje ; Solić, Petar ; Perković, Toni (Towards Ontology-Based Requirements Engineering for IoT-Supported Well-Being, Aging and Health // 2022 IEEE 30th International Requirements Engineering Conference Workshops (REW). Institute of Electrical and Electronics Engineers (IEEE), 2022. pp. 65-74. doi: 10.1109/REW56159.2022.00019)

Zovko, Kristina ; Šerić, Ljiljana ; Solić, Petar ; Perković, Toni ; Belani, Hrvoje (Wearables for ML applications in health monitoring: a review of technologies and approaches // Proceedings of the 2022 7th International Conference on Smart and Sustainable Technologies (SpliTech). Split: Institute of Electrical and Electronics Engineers (IEEE), 2022, 9854216, 6. doi: 10.23919/SpliTech55088.2022.9854216)

Belani, Hrvoje ; Solić, Petar ; Mimica, Marko (An Innovation Pathway for Well-Being, Aging and Health: A Croatian Case Study // Proceedings of the 2022 7th International Conference on Smart and Sustainable Technologies (SpliTech). Split: Institute of Electrical and Electronics Engineers (IEEE), 2022, 9854345, 6. doi: 10.23919/SpliTech55088.2022.9854345)

Belani, Hrvoje ; Fišter, Kristina ; Šolić, Petar (Acceptability of m-Health Solutions and its Relationship with Public Trust // Proceedings of the Int. Conference on Privacy-friendly and Trustworthy Technology for Society – COST Action CA19121 – Network on Privacy Aware Audio- and Video-Based Applications for Active and Assisted Living. Zagreb: Zenodo, 2022. pp. 83-91. doi: 10.5281/zenodo.6821998)

Ljubi, Igor ; Belani, Hrvoje ; Belošević Romac, Suzana (Cloud-based integrated socio-sanitary care e-services in Croatia: Lessons learned // SHS Web of Conferences, Volume 85, 2020. Les Ulis: EDP Sciences, 2020, 02004, 8. doi: 10.1051/shsconf/20208502004)

Belani, Hrvoje ; Siladi, Karlo ; Širjan, Jelena ; Herceg, Lucija (A Thousand Face Shields for Medical Personnel in the Local Community: An Experience Report // Book of Papers – 5th International Scientific and Professional Conference (CRODMA 2020). Varaždin: Croatian Association for Direct and Interactive Marketing (CRODMA), 2020. pp. 25-34)

Drusany Staric, Kristina ; Tilney, Myra ; Chouvarda, Ioanna ; Bukovec, Petra ; Belani, Hrvoje (Implementation of Electronic Prescriptions: The Physicians' View // Proceedings of the International Conference e-Health 2020. Amadora: International Association for Development of the Information Society (IADIS), 2020. p. 63-70)

Assistant Professor Nikolina Borčić, PhD

Borčić, Nikolina; Holy, Mirela; Tepeš Golubić, Lidija (Media Discourse and Ad Hominem Communication in TV Discussions // Proceedings of 10th SWS International Scientific Conference on Social Sciences – ISCSS 2023 / Prof. Hab. Dr. Sc. Iryna Zinkiv; Prof. DSc. Ojars Sparitis (ed.). Vienna: SGEM WORLD SCIENCE (SWS) Scholarly Society, 2023, 71574230392, 16)

Borčić, Nikolina (Conceptual-Narrative Frames as a Linguistic Tool in Political Communication // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 383-402)

Borčić, Nikolina ; Holy, Mirela (The Argumentative Potential of Media Discourses Using the Example of Various Messages on the Digital Economy and Society Index Subtopic (DESI) // Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) Zagreb, 30 November – 1 December 2021. Zagreb: Croatian Academy of Sciences and Arts (HAZU) ; Faculty of Economics, University of Zagreb, 2022. pp. 499-512)

Borčić, Nikolina; Glavač, Sara (The media presentation of the migration crisis: An analysis of the discourse on the Croatian women politicians // Northern lights (Copenhagen), 19 (2021), 1; 79-100. doi: https://doi.org/10.1386/nl_00024_1)

Borčić, Nikolina; Marjanović, Sanda; Pekez, Mara (Language Analysis of German Media Narratives in Croatia within the Pandemic Period // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 387-394)

Borčić, Nikolina; Miškulin Saletović, Lucia (Geschlechtsspezifische Merkmale der Textsorte Politisches Interview // Sprachliche Handlungsmuster und Text(sorten)kompetenz: Ein Sammelband im Rahmen der IDT 2022 / Schicker, Stephan; Miškulin Saletović, Lucia (ed.). Graz: Graz University Library Publishing, 2023. pp. 129-149)

Čulo, Ivona; Borčić, Nikolina ; Mustapić, Miljenko (Role and Communication Potential of Social Networks in the Personal Branding of Leaders in Health Sector // 11th International OFEL Conference "The Dark Side of Management and Governance: power, ideology, tensions, and destructive traits" and International Scientific Conference on Economic and Social Development Book of Proceedings. 2023. pp. 138-146)

Marjanović, Sanda; Borčić, Nikolina; Pekez, Mara (Croatia and Croatian Identity in German Language Tourism Textbooks // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 509-516)

Mlinarić, Ana; Borčić, Nikolina (Political communication of the President of the Republic of Serbia Aleksandar Vučić in the wake of the mass murders in 2023 // Suvremene teme, 14 (2023), 1; 11-27. doi: https://doi.org/10.46917/st.14.1.1)

Assistant Professor Melita Cita, Ph.D.

Cita, Melita ; Prša Krunić, Darija (Profitability of companies of special interest to the Republic of Croatia // IMR 2021 Interdisciplinary Management Research XVII. 2021. pp. 741-756)

Cita, Melita ; Prša Krunić, Darija (Interdependence of investments in long-term intangible assets and business results of telecommunications companies // Proceedings of the 7th International Conference "Vallis Aurea" Focus on: Research & Innovation. 2020. pp. 151-156)

Cita, Melita; Stanić, Milan; Stanić Šulentić, Marina (Liquidity management in small and medium-sized construction enterprises during crisis – the case of Croatia // Ekonomski vjesnik, 36 (2023), 1; 31-43. doi: 10.51680/ev.36.1.3)

Stanić, Milan; Cita, Melita; Prša Krunić, Darija (The impact of covid-19 on liquidity management in small and medium-sized trade businesses: the Croatian case // Ekonomski vjesnik, 35 (2022), 2; 261-274. doi: https://doi.org/10.51680/ev.35.2.3)

Stanić, Milan; Cita, Melita; Stanić Šulentić, Marina (The influence of working capital management on the profitability of manufacturing enterprises – the case of Croatia // South East European Journal of Economics and Business, 18 (2023), 2; 126-139. doi: 10.2478/jeb-2023-0023)

Prša, Darija ; Cita, Melita ; Kraus, Dubravko (Analysis of conservative and aggressive working capital management strategy across different industries // International Scientific Symposium on the Economy of Eastern Croatia – Yesterday, Today, Tomorrow, 2021. pp. 954-966)

Gordana Ćorić, M.Sc.

Bituh, Helena; Ćorić, Gordana (Obstacles in starting entrepreneurial ventures by young people in the creative (fashion) industry in Croatia // Education for Entrepreneurship – E4E, 12 (2022), 1; 66-88. doi: 10.38190/ope.12.1.6)

Luketić, Josipa; Ćorić, Gordana (Experiences, attitudes and recommendations of immigrants who started their own business in the Republic of Croatia // Education for Entrepreneurship – E4E, 12 (2022), 1; 89-109. doi: 10.38190/ope.12.1.7)

Associate Professor, PhD Krešimir Dabo

Baljkas, Ella ; Dabo, Krešimir (The role of local residents' attitudes towards Zagreb Advent as part of the destination image // International journal of multidisciplinarity in business and science, 7 (2021), 11; 13-26)

Dabo, Krešimir ; Gavrilović, Ivor ; Gluvačević, Dejan (The role of community management in the branding of the tourist destination Rijeka as the European Capital of Culture 2020 // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. p. 317-326)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Possibilities of using a “PR stunt” in strategic communication of higher education // Education for Entrepreneurship – E4E, 11 (2021), 1; 110-124. doi: 10.38190/ope.11.1.10)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Analysis of pseudo-events in strategic communication of higher education in Croatia // Medijska istraživanja, 27 (2021), 2; 163-187. doi: 10.22572/mi.27.2.7)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Possibilities of using a “PR stunt” in strategic communication of higher education // Education for Entrepreneurship – E4E, 11 (2021), 1; 110-124. doi: 10.38190/ope.11.1.10)

Pleša, Stela; Dabo, Krešimir (Specificities of the branding and communication process of luxury hotels // Journal of Economics and Market Communications, XI (2021), II; 417-435. doi: 10.7251/EMC2102417P)

Silvana Fratrić Kunac, prof.

Pocrnić, Mirna ; Fratrić Kunac, Silvana ; Kolega, Maja (Students' Tendencies Towards Using Heuristics in Decision Making // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 541-549)

Zrinka Gregov, M.Sc.

Gregov, Zrinka ; Gregov, Zlatko (A reasonable attitude towards material goods // Croatian Jesuits for the family: On the occasion of the 50th anniversary of the Family Summer School (1971-2021). Zagreb: Faculty of Philosophy and Religious Sciences, University of Zagreb, 2022. pp. 355-374)

Identification of business opportunities related to the reconditioning and distribution of refurbished IT equipment in Croatia // Conference Proceedings of the 2nd International conference on the Economics of Decoupling (ICED). Zagreb, November 30 - December 1, 2020. Zagreb. Zagreb: Croatian Academy of Sciences and Arts (HAZU); Faculty of Economics, University of Zagreb, 2021. pp. 569-594

Assoc. Prof. Art. Neven Hitrec

Ramljak, Ozana ; Hitrec, Neven (The Mediterranean as a Constituent Element in Building Literary and FIlm Space in Slobodan Novak and Ante Babaja's Opus // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 51-62)

Ramljak, Ozana; Hitrec, Neven (Šoljan's Literary and Film Mediterranean // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 49-56)

Prof. Dr. Mirela Holy

Holy, Mirela (Women, sustainable development and energy transition // Political trends & dynamics in Southeast Europe, 1 (2021), 15-18)

Borčić, Nikolina; Holy, Mirela; Tepeš Golubić, Lidija (Media Discourse and Ad Hominem Communication in TV Discussions // Proceedings of 10th SWS International Scientific Conference on Social Sciences – ISCSS 2023 / Prof. Hab. Dr. Sc. Iryna Zinkiv; Prof. DSc. Ojars Sparitis (ed.). Vienna: SGEM WORLD SCIENCE (SWS) Scholarly Society, 2023, 71574230392, 16)

Geiger Zeman, Maria; Holy, Mirela; Miloš, Brigita (Searching for "A Green Place" in a World of "Fire and Blood": An (Eco)Feminist Reading of the "Mad Max: Fury Road" // Ecofeminism on the Edge: Theory and Practice / Đurđević, Goran ; Marjanić, Suzana, editors. Leeds: Emerald Publishing Limited, 2024. pp. 129-154. doi: 10.1108/978-1-80455-041-020241009)

Holy, Mirela; Borčić, Nikolina (Media Discourse on Web Portals and Twitter – an Online Battleground for the Combat Between Media Literacy and Fake News? // Medijska istraživanja, 29 (2023), 1; 37-60. doi: https://doi.org/10.22572/mi.29.1.2)

Holy, Mirela; Borčić, Nikolina (Cult of the vulva vs. cult of the phallus: A case study of media presentations of some famous genitals // Northern lights (Copenhagen), 21 (2023), 1; 77-89. doi: https://doi.org/10.1386/nl_00040_1)

Miloš, Brigita; Holy, Mirela (Close to nothing: gender and utopia in Baretić's novel Osmi povjerenik (The Eighth Commissioner) // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 41-47)

Holy, Mirela; Geiger Zeman, Maria; Miloš, Brigita (Empowering for gender equality: role of digital communication in activism of Croatian island feminist groups // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 271-278)

Geiger Zeman, Marija; Holy, Mirela; Zeman, Zdenko (Safety, responsibility and tourist enjoyment: discourse analysis of the Safe Stay in Croatia project website (2021) // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.).
Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. p. 263-270)

Geiger Zeman, Marija; Holy, Mirela (“How did it not catch on? Why is it not interesting?” – the power and promise of ecofeminism in Croatia // Ekokritika. Between nature and culture / Levanat Peričić, Miranda (eds.). Zadar: University of Zadru, 2024. pp. 475-510)

Holy, Mirela (The Media Representation of Female Politicians in Croatia: Who will give us power if we think we do not deserve it? // Women and the Media in Capitalism and Socialism An Ecofeminist Inquiry.
Bristol: Intellect, 2023. p. 163-178)

Holy, Mirela (Strategic Communication in Unpredictable Times: A Case Study of Croatian Universities // (Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times. Bingley: Emerald Group Publishing, 2023. pp. 29-46. doi: 10.1108/S2398-391420230000006003)

Holy, Mirela ; Geiger Zeman, Marija ; Zeman, Zdenko (Green transition and higher education: (In)visibility of the circular economy in state economic studies in Croatia // Proceedings of the 13th Conference on Sustainable Development. Zagreb: Croatian Business Council for Sustainable Development HRPSOR, 2022. pp. 37-62)

Topić, Martina ; Geiger Zeman, Marija ; Zeman, Zdenko ; Holy, Mirela (Far-right activism on Croatian mainstream news portals: contributing to (and changing) the public debate on the covid-19 pandemic // Facta Universitatis. Series: Philosophy, Sociology, Psychology and History, 21 (2022), 3; 113-134. doi: 10.22190/FUPSPH2203113T)

Topić, Martina ; Geiger Zeman, Marija ; Holy, Mirela (Marketing communication of prevention measures during the pandemic in Croatia // Suvremene teme, 13 (2022), 1; 57-73)

Holy, Mirela (Westworld and overcoming of traditional gender dualisms: Is feminism really for everybody or just for female androids? // Northern lights (Copenhagen), 20 (2022), 1; 83-98. doi: 10.1386/nl_00033_1)

Holy, Mirela (The Snake in the Past and Present: Mythological, Cultural, Psychoanalytic and Communication Interpretations // Animal, A Book of Non-Humans and Humans: A Cultural Bestiary, Part III.
Zagreb: Institute of Ethnology and Folklore (IEF), 2022. pp. 299-319)

Holy, Mirela (The Relationship Between Sustainable Fashion and Creative Industries: Creative and Innovative Transformation of Fashion? // Creative Future Insights 2021 : Creative Industries and Experience Economy : Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino, editors).
Zagreb: VERN University; Institute of Economics, Zagreb, 2022. pp. 156-166)

Borčić, Nikolina ; Holy, Mirela (The Argumentative Potential of Media Discourses Using the Example of Various Messages on the Digital Economy and Society Index Subtopic (DESI) // Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) Zagreb, 30 November – 1 December 2021. Zagreb: Croatian Academy of Sciences and Arts (HAZU) ; Faculty of Economics, University of Zagreb, 2022. pp. 499-512)

Holy, Mirela ; Borčić, Nikolina (Croatian Public Opinion About Legalisation of Cannabis // Conference Proceedings of the 3rd International Conference on the Economics of Decoupling (ICED) / Proceedings of the 3rd International Scientific Conference on the Economics of Decoupling / Družić, Gordan ; Rogić Dumančić, Lucija (eds.). Zagreb: Faculty of Economics, University of Zagreb; Croatian Academy of Sciences and Arts, 2022. pp. 453-467)

Topić, Martina ; Kilvington, Daniel ; Holy, Mirela ; Van Starkenburg, Jacco (Media courses on 'race' and gender // Northern lights (Copenhagen), 19 (2021), 3-8)

Polić, Mirela ; Holy, Mirela (Gender-biased office culture in Croatian PR industry: why feminine sectors practice masculine patterns? // Corporate communications, ahead-of-print (2021), ahead-of-print; ahead-of-print, 11. doi: 10.1108/CCIJ-04-2021-0042)

Holy, Mirela (The Role of the Media in Environmental Communication: Representation of the Lex LNG in Croatian Daily Newspapers // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 438-452)

Holy, Mirela (Cannabis potentials for the development of the Bioeconomy and green transformation of Croatia // Conference Proceedings of the 2nd International Conference on the Economics of Decoupling (ICED) / Družić, Gordan; Sekur, Tomislav (eds.). Zagreb: Croatian Academy of Sciences and Arts; Faculty of Economics Zagreb, 2021. pp. 365-377)

Holy, Mirela ; Geiger Zeman, Marija ; Zeman, Zdenko (FROM ECOFEMINIST THEORIES TO ECOFEMINIST PRACTICE: WOMEN, SUSTAINABILITY AND ETHICAL CONSUMERISM // The Sustainability Debate: Policies, Gender and the Media Vol: 14. Bingley: Emerald Group Publishing, 2021. pp. 123-140)

Holy, Mirela (Documentary films as instruments for the promotion of sustainable fashion // Medijske studije, 12 (2021), 24; 89-107. doi: 10.20901/ms.12.24.6)

Holy, Mirela (Historical development of the ethical perspective of environmental thought // Obnovljeni život, 79 (2024), 3; 319-331. doi: 10.31337/oz.79.3.5)

Holy, Mirela (Historical development of the ethical perspective of environmental thought // Obnovljeni život, 79 (2024), 3; 319-331. doi: 10.31337/oz.79.3.5)

Holy, Mirela; Geiger Zeman, Maria; Borčić, Nikolina (Gender subversions of non-binary influencers on Instagram // Medijske studije, 15 (2024), 29; 132-150. doi: 10.20901/ms.15.29.7)

Topić, Martina ; Geiger Zeman, Marija ; Holy, Mirela (Marketing communication of prevention measures during the pandemic in Croatia // Suvremene teme, 13 (2022), 1; 57-73)

Topić, Martina ; Geiger Zeman, Marija ; Zeman, Zdenko ; Holy, Mirela (Far-right activism on Croatian mainstream news portals: contributing to (and changing) the public debate on the covid-19 pandemic // Facta Universitatis. Series: Philosophy, Sociology, Psychology and History, 21 (2022), 3; 113-134. doi: 10.22190/FUPSPH2203113T)

Topić, Martina ; Kilvington, Daniel ; Holy, Mirela ; Van Starkenburg, Jacco (Media courses on 'race' and gender // Northern lights (Copenhagen), 19 (2021), 3-8)

Assoc. Prof. Dr. Sc. Jadranka Ivanković

Ivanković, Jadranka; Plantić Tadić, Diana; Brkić, Patrick (Youth's perception of the importance of healthy lifestyle habits // Creative Future Insights 2025 : Creativity of Othering in the Age of Migration : Book of Abstracts / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: VERN' University; The Institute of Economics, Zagreb, 2025. pp. 29-29)

Ivanković, Jadranka (Application of artificial intelligence in education: attitudes of young people // CroDiM, 8 (2025), 1; 63-74)

Ivanković, Jadranka (Application of artificial intelligence in education: views of young people // 9th International Scientific Conference CRODMA 2024: Book of Papers / Huzjan, Vladimir; Dobrinić, Damir; Gregurec, Iva (eds.). Varaždin: Croatian Academy of Sciences and Arts; University of Zagreb Faculty of Organization and Informatics; Croatian Direct Marketing Association, 2024. pp. 99-110)

Bekić, Ivana; Ivanković, Jadranka; Bednjanec, Magdalena (Extroversion-introversion dimension of Hult Prize competition participants due to the creative process of innovation // Ekonomska misao i praksa = Economic Thought and Practice, (2024),)

Kraus, Dubravko; Ivanković, Jadranka (Impact of COVID-19 pandemic on higher education institutions and international mobility programs // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 451-460)

Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David (Livestreaming potential in the context of marketing communication in the regional market // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 513-521)

Ivanković, Jadranka ; Hodak, Zlatko (The Role of Destination Management in the Development of Tourism on the Croatian Islands // Reflections on the Mediterranean / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Ramljak, Ozana (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU) ; EMAN, 2019. pp. 135-145)

Ivanković, Jadranka ; Plantić Tadić, Diana ; Pavličić, Moreno (The Role of Customer Relationship Management in Luxury Hotels in The Republic of Croatia // Reflections on The Mediterranean / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Ramljak, Ozana (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU) ; EMAN, 2019. pp. 147-158)

Plantić Tadić, Diana; Ivanković, Jadranka; Džajić, Dragana (Digital marketing in small businesses: a comparison of the Croatian and Federation of Bosnia and Herzegovina markets // Collection of papers (University of Mostar. Faculty of Economics), 30 (2024), 119-143. doi: https://doi.org/10.46458/27121097.2024.30.119)

Plantić Tadić, Diana; Ivanković, Jadranka; Klasnić, Ana (Ethics in advertising fashion brands on social networks: youth perception // 8th International Scientific Conference CRODMA 2023: Book of Papers / Gregurec, Iva (ed.). Varaždin: Croatian Association for Direct and Interactive Marketing (CRODMA), 2023. pp. 435-447)

Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David (Livestreaming Potential in the Context of Marketing Communication in the Regional Market // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 513-521)

Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David (Livestreaming potential in the context of marketing communication in the regional market // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 513-521)

Ivanković, Jadranka (Perception of benefits and risks of artificial intelligence among the young population // Proceedings of the 13th International Scientific Symposium on Region, Entrepreneurship, Development (RED) / Crnković, Boris (ed.). Osijek: Crnković, Boris; Faculty of Economics in Osijeku, 2024. pp. 376-391)

Ivanković, Jadranka (Application of artificial intelligence in education: views of young people // 9th International Scientific Conference CRODMA 2024: Book of Papers / Huzjan, Vladimir; Dobrinić, Damir; Gregurec, Iva (eds.). Varaždin: Croatian Academy of Sciences and Arts; University of Zagreb Faculty of Organization and Informatics; Croatian Direct Marketing Association, 2024. pp. 99-110)

Ivanković, Jadranka; Hodak, Zlatko, Međimorec, Bruno (Employees' motivation when work from home in era of digital transformation // 10th International Conference of the School of Economics and Business : Book of Abstracts and Conference Proceedings / Kršo, Mirza; Mehić, Eldin, editors. Sarajevo: University of Sarajevo, School of Economics and Business, 2022. pp. 148-165)

Ivanković, Jadranka; Hodak, Zlatko; Bićanić, Ana (Indicative research on the readiness of Croatian companies for digital transformation // Proceedings of 6th International Scientific and Professional Conference “The Challenges of Today” / Filiposki, Oliver; Metodijeski, Dejan; Zlatović, Dragan (eds.). Šibenik: University of Applied Sciences in Šibenik, 2023. pp. 280-292)

Ivanković, Jadranka; Mitrović, Marin; Plantić Tadić, Diana (Analysis of the Perception of the Republic of Croatia as a Brand: Recommendations for Developing a Nation Branding Strategy // Suvremene teme : međunarodni časopis za društvennosti i humanističke znanosti, 15 (2024), 1; 59-77. doi: 10.46917/st.15.1.3

Kraus, Dubravko; Ivanković, Jadranka (Impact of COVID-19 pandemic on higher education institutions and international mobility programs // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 451-460)

Jovčić Siniša, prof.

Jovčić, Siniša; Plećaš, Mihael (The influence of education level on consumer purchasing decisions based on influencer recommendations // Zbornik radova Međimurskog veleučilišta u Čakovcu, 12 (2021), 1; 47-57)

Assistant Professor Maja Kolega, PhD

Pocrnić, Mirna ; Fratrić Kunac, Silvana ; Kolega, Maja (Students' Tendencies Towards Using Heuristics in Decision Making // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 541-549)

Kolega, Maja (Students' Perception of Motives and Obstacles in a Social Entrepreneurship Career // Creative Future Insights 2021 : Creative Industries and Experience Economy : Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: Sveučilište VERN; Ekonomski institut, Zagreb, 2022. pp. 182-196)

Kolega, Maja ; Miljković Krečar, Irena (Destination Image Comparison of five Croatian Islands // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 335-346)

Kolega, Maja; Miljković Krečar, Irena (Predictors of foreign travel intentions during the pandemic among Croatian tourists // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 441-450)

Miljković Krečar, Irena; Kolega, Maja (Fear or passion? Predictors of travel behavior and intention to travel abroad in pandemic conditions // Ekonomska misao i praksa = Economic Thought and Practice, 31 (2023), 1; 177-194)

Miljković Krečar, Irena; Kolega, Maja; Jurčec, Lana (Perception of ChatGPT Usage for Homework Assignments: Students' and Professors' Perspectives // IAFOR journal of education, 12 (2024), 2; 33-60. doi: 10.22492/ije.12.2.02)

Dubravko Kraus, mag. rel. int. and B.Sc.

Kraus, Dubravko ; Odak Krasić, Stana ; Volarević, Marija (The influence of new media on the tourism habits of Croatian and foreign students // Proceedings of the 5th International Scientific and Professional Conference “The Challenges of Today” / Filipovski, Oliver; Metodijeski, Dejan; Zlatovic, Dragan (eds.). Šibenik: University of Applied Sciences in Šibenik, 2021. pp. 215-224)

Kraus, Dubravko ; Odak Krasić, Stana ; Volarević, Marija (The influence of new media on the tourist habits of Croatian and foreign students // Proceedings of the 5th International Scientific and Professional Conference “The Challenges of Today”. Šibenik: Šibenik University of Applied Sciences, 2021. pp. 215-224)

Kraus, Dubravko ; Babogredac, Krunoslav ; Jeličić, Nataša (Security as an influential factor on tourist demand: the example of the City of Zagreb // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 481-492)

Kraus, Dubravko; Ivanković, Jadranka (Impact of COVID-19 pandemic on higher education institutions and international mobility programs // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 451-460)

Prša, Darija ; Cita, Melita ; Kraus, Dubravko (Analysis of conservative and aggressive working capital management strategy across different industries // International Scientific Symposium on the Economy of Eastern Croatia – Yesterday, Today, Tomorrow, 2021. pp. 954-966)

Joško Meter, B.Sc.

Meter, Joško (Business simulation games // Controlling, finance, management, 18 (2021), 63-66)

Meter, Joško (Optimization with Excel Solver // Controlling, Finance, Management, 6 (2022), 21; 67-71)

Meter, Joško (Excel as a risk analysis tool // Controlling, finance, management, (2022), 22; 41-50)

Assoc. Prof. Dr. Sc. Irena Miljković Krečar

Kolega, Maja ; Miljković Krečar, Irena (Destination Image Comparison of five Croatian Islands // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 335-346)

Kolega, Maja; Miljković Krečar, Irena (Predictors of foreign travel intentions during the pandemic among Croatian tourists // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 441-450)

Miljković Krečar, Irena (Cyber ​​psychology - a review of key research areas and findings // Suvremene teme : international journal of social and humanistic sciences, 13 (2022), 1; 11-25)

Miljković Krečar, Irena; Kolega, Maja (Fear or passion? Predictors of travel behavior and intention to travel abroad in pandemic conditions // Ekonomska misao i praksa = Economic Thought and Practice, 31 (2023), 1; 177-194)

Miljković Krečar, Irena; Kolega, Maja; Jurčec, Lana (Perception of ChatGPT Usage for Homework Assignments: Students' and Professors' Perspectives // IAFOR journal of education, 12 (2024), 2; 33-60. doi: 10.22492/ije.12.2.02)

Miljković Krečar, Irena; Odak Krasić, Stana (Analysis of satisfaction with different aspects of studying among graduates of VERN' University // Proceedings of the Institute for Scientific Research and Artistic Work in Bjelovar, 17 (2023), 345-364)

Malinarić, Jelena; Miljković Krečar, Irena (The analysis of purchase motivations for buying content in freemium mobile games // Creative Future Insights 2021 : Creative Industries and Experience Economy : Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: VERN University; Institute of Economics, Zagreb, 2022. pp. 15-27)

Pećanić, Ana ; Miljković Krečar, Irena (Perception of generational differences in business behavior of members of generations X and Y // Suvremene teme : international journal of social and humanistic sciences, 12 (2021), 1; 89-100. doi: 10.46917/st.12.1.5)

Šijaković, Josip ; Miljković Krečar, Irena (Student perception of distance learning on the example of VERN' University // Napredak (Zagreb), 163 (2022), 1-2; 51-71)

Assistant Professor Stana Odak Krasić, PhD

Vučković, Milica ; Odak Krasić, Stana ; Volarević, Marija (Communication of Croatian politicians on Instagram during the COVID-19 pandemic: towards whom, how and with what effect? ​​// Medijska istraživanja, 27 (2021), 2; 59-82. doi: 10.22572/mi.27.2.3)

Odak Krasić, Stana (Students' perception of charismatic individuals in the Republic of Croatia // Suvremene teme: international journal of social and humanistic sciences, 13 (2022), 1; 127-139. doi: 10.46917/st.13.1.6)

Odak Krasić, Stana ; Bodrožić, Tanja (An Analysis of Public Relations Profession Image in Selected Films and Television Shows of American Production // Creative Future Insights 2021 : Creative Industries and Experience Economy : Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: VERN University; Institute of Economics, Zagreb, 2022. pp. 115-130)

Associate Professor Diana Plantić Tadić, PhD

Mrkonjić, Zrinka ; Plantić Tadić, Diana (Innovation Rate as a Quality Indicator of Economic Development: Case of the former Yugoslavian Countries // 22nd International Symposium on Quality, Proceedings, Quality – Yesterday, Today, Tomorrow / Drljača, Miroslav (ed.). Zagreb: Croatian Society of Quality Managers, 2021. pp. 457-466)

Fraculj, Mario; Brkanić, Sara; Plantić Tadić, Diana (The Integrated Marketing Communication in Croatian Companies // Interdisciplinary description of complex systems, 22 (2024), 4; 401-414. doi: 10.7906/indecs.22.4.3)

Plantić Tadić, Diana (Ethics in Advertising: Perception of Croatian Consumers // Economic and Social Development 112th International Scientific Conference on Economic and Social Development – ​​"Creating a unified foundation for Sustainable Development: Interdisciplinarity in Research and Education" Book of Proceedings / Bordin Rassameethes; Sasivimol Meeampol; Pornlapas Suwannarat (ed.). Varaždin: Varazdin Development and Entrepreneurship Agency; University North; Faculty of Management University of Warsaw; Faculty of Law, Economics and Social Sciences Sale – Mohammed V University in Rabat; HAZU – Institute for Scientif, 2024. p.

Plantić Tadić, Diana ; Barišić, Radoslav ; Vuković, Borna (Challenges caused by inflation for micro, small and medium-sized enterprises: analysis of Croatian market // Notitia, 10 (2024), 1; 1-14. doi: 10.32676/n.10.1.1)

Plantić Tadić, Diana ; Ratkić, Hrvoje ; Prevendar, Lea (The Promotion of Digital Communication Channels by The Tourist Board of the City of Zagreb // 60th International Scientific Conference on Economic and Social Development – ​​XX International Social Congress (ISC 2020) : Book of Proceedings / Vinogradova, Marina ; Pochinok, Natalia ; Bakhtina, Olga et al. (ed.). Moscow: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia; University North, Koprivnica, Croatia; Russian State Social University, Moscow, Russian Federation; Faculty of Management University of Warsaw, Poland; Faculty of Law, 2020. p. 109-119

Plantić Tadić, Diana; Ivančić, Mihaela; Dawidowsky Mamić, Maja (Perception and attitudes of consumers towards the concept of minimalism in advertising // Ekonomska misao i praksa = Economic Thought and Practice, 33 (2024), 2; 605-623. doi: 10.17818/emip/2024/2.13)

Plantić Tadić, Diana; Ivanković, Jadranka; Džajić, Dragana (Digital marketing in small businesses: a comparison of the Croatian and Federation of Bosnia and Herzegovina markets // Collection of papers (University of Mostar. Faculty of Economics), 30 (2024), 119-143. doi: https://doi.org/10.46458/27121097.2024.30.119)

Plantić Tadić, Diana; Ivanković, Jadranka; Klasnić, Ana (Ethics in advertising fashion brands on social networks: youth perception // 8th International Scientific Conference CRODMA 2023: Book of Papers / Gregurec, Iva (ed.). Varaždin: Croatian Association for Direct and Interactive Marketing (CRODMA), 2023. pp. 435-447)

Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David (Livestreaming Potential in the Context of Marketing Communication in the Regional Market // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 513-521)

Plantić Tadić, Diana; Ivanković, Jadranka; Novoselec, David (Livestreaming potential in the context of marketing communication in the regional market // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 513-521)

Plantić Tadić, Diana; Madirazza, Nikša; Mrkonjić, Zrinka (Comparison of Selected Telecom Operators on the Croatian Market – Marketing and Financial Aspect // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 501-512)

Plantić Tadić, Diana; Šavorić, Marija; Dawidowsky Mamić, Maja (Marketing communication of private healthcare institutions on digital platforms: a study from the Croatian market // 9th International Scientific Conference CRODMA 2024: Book of Papers / Huzjan, Vladimir; Dobrinić, Damir; Gregurec, Iva (eds.). Varaždin: Croatian Academy of Sciences and Arts; University of Zagreb Faculty of Organization and Informatics; Croatian Direct Marketing Association, 2024. pp. 141-157)

Mrkonjić, Zrinka ; Plantić Tadić, Diana (Analysis of The Perception of Corporate Social Responsibility in The Banking Industry in The SEE Region // 79th International Scientific Conference on Economic and Social Development : Book of Proceedings / Machrafi, Mustapha; Uckar, Dean; Susak, Toni (ed.). Rabat: Varazdin Development and Entrepreneurship Agency, Varazdin, Croatia; University North, Koprivnica, Croatia; Faculty of Management University of Warsaw, Warsaw, Poland; Faculty of Law, Economics and Social Sciences Sale – Mohammed V University in Rabat, M, 2022. p. 10-19)

Assistant Professor Dijana Pletikosa, Ph.D.

Pletikosa, Diana ; Riihihuhta, Jami ; Henriksson, Kristina ; Mantere, Paivi ; Hardiman, Marco ; Pettersson Löfquist, Per (Finding the Right Path with Company and Market Analyzes // VISIT Case Studies – On Innovative Business Plans and Service Logic Business Model Canvases for SMEs.
Vantaa: Laurea University of Applied Sciences, 2021. p. 23-40)

Assistant Professor, Dr. Sc. Darija Prša

Cita, Melita ; Prša Krunić, Darija (Profitability of companies of special interest to the Republic of Croatia // IMR 2021 Interdisciplinary Management Research XVII. 2021. pp. 741-756)

Cita, Melita ; Prša Krunić, Darija (Interdependence of investments in long-term intangible assets and business results of telecommunications companies // Proceedings of the 7th International Conference "Vallis Aurea" Focus on: Research & Innovation. 2020. pp. 151-156)

Stanić, Milan; Cita, Melita; Prša Krunić, Darija (The impact of covid-19 on liquidity management in small and medium-sized trade businesses: the Croatian case // Ekonomski vjesnik, 35 (2022), 2; 261-274. doi: https://doi.org/10.51680/ev.35.2.3)

Prša, Darija ; Cita, Melita ; Kraus, Dubravko (Analysis of conservative and aggressive working capital management strategy across different industries // International Scientific Symposium on the Economy of Eastern Croatia – Yesterday, Today, Tomorrow, 2021. pp. 954-966)

Prof. art. dr. sc Ozana Ramljak

Jurčević, Katica ; Perić Kaselj, Marina ; Ramljak, Ozana (Migration processes and identities in the literary work of Amelia Batistich // Obnovljeni život, 77 (3) (2022), 375-387)

Ramljak, Ozana (Can we say goodbye – nostalgia in the poetry of Viktor Vida // Identity of the Croatians of the Bay of Kotor / Babić Galić, Vanda; Holjevac, Željko (eds.). Zagreb: Institute of Social Sciences Ivo Pilar, 2023. pp. 221-230)

Ramljak, Ozana ; Hitrec, Neven (The Mediterranean as a Constituent Element in Building Literary and FIlm Space in Slobodan Novak and Ante Babaja's Opus // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 51-62)

Ramljak, Ozana; Hitrec, Neven (Šoljan's Literary and Film Mediterranean // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 49-56)

Ramljak, Ozana; Jurčević, Katica (Migration and identity experience in the literary work of Dunja Ozanić // Collection of works of Continental Croatia: historical context, current events and perspectives in the future (1) / Bratulić, Josip; Dabo, Krešimir (eds.). Zagreb: Znanstveni kontekst, 2023. pp. 111-222)

Ružić, Natasha Kathleen; Jurčević, Katica; Ramljak, Ozana; Luchetti, María Florencia (Key factors of emigration from Croatia and remaining in the diaspora according to the perception of emigrants // Migracijske i etničke teme, 39 (2023), 1; 81-104. doi: https://doi.org/10.11567/met.39.1.4)

Ružić, Natasha Kathleen; Jurčević, Katica; Ramljak, Ozana; Luchetti, María Florencia Luchetti (Key factors of emigration from Croatia and remaining in the diaspora according to the perception of emigrants // Migracijske i etničke teme, 39 (2023), 1; 81-104)

Assistant Professor Danijela Unić, PhD

Lauc, Tomislava; Kišiček, Sanja; Unić, Danijela (Multimedia, emotions, and learning experience // Digital education review, 44 (2023), 44; 76-82)

Unić, Danijela (Assessment of users' satisfaction with a university library during the COVID-19 pandemic // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (ed.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 567-577)

Unić, Danijela; Mikelić Preradović, Nives (Co-designing inclusive educational environments with artificial intelligence // 29th International Scientific Conference Society and Technology 2024 – Creative Industries and Artificial Intelligence : Proceedings Book with Peer Review on Scholarly Papers / Balabanić, Ivan (ed.). Maribor: Univerza Alma Mater Europaea, Alma Mater Press, 2024. pp. 39-62)

Asst. Ph.D. Marija Slijepčević

Boždar, Luka; Slijepčević, Marija (Fact-Checking in The Region: Comparative Content Analysis of Fact-Checking Portals from Croatia, Serbia and Bosnia and Herzegovina // Mediterranean – Impressions, Concepts, Stories / Jurčević, Katica ; Kaliterna Lipovčan, Ljiljana ; Medić, Rino et al. (eds.). Zagreb: Institute of Social Sciences Ivo Pilar ; University of Vern ; Croatian Academy of Sciences and Arts (HAZU), 2021. pp. 403-414)

Harbaš, Leila; Slijepčević, Marija (The business of public relations agencies in the 2020 corona crisis // The post-pandemic world: A bad picture or a good opportunity? / Gluvačević, Dejan, editor. Zagreb: Edward Bernays University College, 2021. pp. 60-85)

Jerković, Marta; Slijepčević, Marija (Social Media Communication Analysis of the Selected Museums in Zagreb, Croatia // CFI 2021 – Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: VERN University; Institute of Economics, Zagreb, 2022. pp. 60-80)

Jerković, Marta; Slijepčević, Marija (Deep Learning-Based Recommendation System in Tourism by Personality Type Using Social Networks Big Data // Creative Future Insights 2021 : Creative Industries and Experience Economy : Conference Proceedings / Budak, Jelena; Holy, Mirela; Medić, Rino (eds.). Zagreb: VERN University; Economic Institute, Zagreb, 2022. pp. 60-80)

Petošić, Mislav; Slijepčević, Marija (Analysis of political communication on social networks during the election campaign for the 2020 parliamentary elections. // Suvremene teme : international journal of social and humanistic sciences, 13 (2022), 1; 27-56. doi: 10.46917/st.13.1.2)

Slijepčević, Marija (Analysis of Information Warefare Patterns and Debunking Disinformation // 2nd International Communication Digitalization and Society Symposium Proceedings Book/II. Ulusaraslar İletişim Dijitalleşme ve Toplum Sempozyumu Bildiri Kitabı / Doç. Dr. Gonca YILDIRIM ÖGE (ed.). Istanbul: Istanbul: İstanbul Aydın Üniversitesi İletişim Fakültesi/Istanbul Aydin University Faculty of Communication, 2024. pp. 127-147)

Slijepčević, Marija; Holy, Mirela; Borčić, Nikolina (Media ecosystems and the fact-checking movement: a comparison of trends in the EU and ASEAN // Politička misao : Croatian political science review, 58 (2021), 2; 92-112. doi: 10.20901/pm.58.2.04)

Valković, Ida; Slijepčević, Marija; Medvešek, Irena (The Role of Social Networks in Public Relations Practices of Zagreb Theaters // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 579-591)

Dr. Medvešek Irena

Valković, Ida; Slijepčević, Marija; Medvešek, Irena (The Role of Social Networks in Public Relations Practices of Zagreb Theaters // Preserving, Evaluating and Developing the Mediterranean / Jurčević, Katica; Kaliterna Lipovčan, Ljiljana; Medić, Rino et al. (eds.). Zagreb: Croatian Academy of Sciences and Arts – Scientific Council of Anthropological Research (HAZU); VERN' University; Institute of Social Sciences Ivo Pilar, 2023. pp. 579-591)

Medvešek, Irena, Baraban Borko (Urban onomastics and the linguistic landscaping of Zagreb in the period of Austria-Hungary and the Kingdom of Yugoslavia // 9th INTERNATIONAL NEW YORK CONFERENCE ON EVOLVING TRENDS IN INTERDISCIPLINARY RESEARCH & PRACTICES / Kopiczko, Anna (ed.). New York (NY): Institute of Economic Development and Social Research Publications, 2023. pp. 271-280)

Medvešek, Irena; Baraban, Borko; Bačić, Ana (Stjepan Srkulj's Tourist Guidebooks and the Formation of Cultural Identity // From Pavlimira to riči šokačke. Collection of Ljiljana Kolenić / Silvija, Ćurak ; Blažević Krezić, Vera (eds.). Osijek: Faculty of Philosophy, Josip Juraj Strossmayer University in Osijek, 2021. pp. 313-329)

Medvešek, Irena; Baraban, Borko; Bačić, Ana (Cultural and linguistic identity of Bosnia and Herzegovina in Baedeker's guide “Austria-Hungary: with excursions to Cetinje, Belgrade, and Bucharest; handbook for travelers” from 1911 // Identiteti – Kulture – Jezici, 9, 2024. pp. 27-41. doi: 10.47960/3029-3103.2023.9.27)

Marija Volarević Sršen, MSc.

Grbeša, Marijana; Volarević, Marija (Media in Croatia: from freedom fighters to tabloid avengers // Publizistik, 66 (2021), 3-4; 621-636. doi: 10.1007/s11616-021-00683-y)

Volarević, Marija (Content analysis on social networks of Croatian corporations: has the COVID-19 pandemic influenced the change in corporate communication strategy on social media? // Continental Croatia: historical context, current events and perspectives in the future (1) / Bratulić, Josip; Dabo, Krešimir (eds.). Đakovo: SCIENTIFIC CONTEXT, trade for scientific and other activities; Croatian Academy of Sciences and Arts; Institute for Migration Research, 2023. pp. 389-411)

Volarević Sršen, Marija (Content analysis on social networks of Croatian corporations: has the COVID-19 pandemic influenced the change in corporate communication strategy on social media? // Continental Croatia: historical context, current events and perspectives in the future (1) / Bratulić, Josip; Dabo, Krešimir (eds.). Đakovo: SCIENTIFIC CONTEXT, trade for scientific and other activities; Croatian Academy of Sciences and Arts; Institute for Migration Research, 2023. pp. 389-408)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Possibilities of using a “PR stunt” in strategic communication of higher education // Education for Entrepreneurship – E4E, 11 (2021), 1; 110-124. doi: 10.38190/ope.11.1.10)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Analysis of pseudo-events in strategic communication of higher education in Croatia // Medijska istraživanja, 27 (2021), 2; 163-187. doi: 10.22572/mi.27.2.7)

Jakšić, Lucijano; Dabo, Krešimir; Volarević, Marija (Possibilities of using a “PR stunt” in strategic communication of higher education // Education for Entrepreneurship – E4E, 11 (2021), 1; 110-124. doi: 10.38190/ope.11.1.10)

Kraus, Dubravko ; Odak Krasić, Stana ; Volarević, Marija (The influence of new media on the tourism habits of Croatian and foreign students // Proceedings of the 5th International Scientific and Professional Conference “The Challenges of Today” / Filipovski, Oliver; Metodijeski, Dejan; Zlatovic, Dragan (eds.). Šibenik: University of Applied Sciences in Šibenik, 2021. pp. 215-224)

Kraus, Dubravko ; Odak Krasić, Stana ; Volarević, Marija (The influence of new media on the tourist habits of Croatian and foreign students // Proceedings of the 5th International Scientific and Professional Conference “The Challenges of Today”. Šibenik: Šibenik University of Applied Sciences, 2021. pp. 215-224)

Vučković, Milica ; Odak Krasić, Stana ; Volarević, Marija (Communication of Croatian politicians on Instagram during the COVID-19 pandemic: towards whom, how and with what effect? ​​// Medijska istraživanja, 27 (2021), 2; 59-82. doi: 10.22572/mi.27.2.3)

Željko Trezner, MA in rel. int.

Projić, Ivan; Trezner, Željko (Open innovation for green and digital transformation of tourist destinations through the InnoVET for Tourism project // UHPA, 12 (2023), 58-64)

Trezner, Željko (Critical competencies for employment and career development in jobs in the hospitality industry and tourism services // UHPA, 13 (2024), 80-85)

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