STRATEGY, VISION, MISSION
Vision
Educated, enterprising and socially responsible people are the carriers of sustainable development and community well-being.
Mission
Through academic excellence and socially responsible entrepreneurial activities, the University develops scientific, professional and entrepreneurial competencies in the fields of economy, technology and creative industries, and through innovative and multidisciplinary study programs, it encourages employment and career development through interaction, fulfillment and satisfaction.
EXPERTISE: acquired knowledge and competencies specific to the chosen field/profession
SCIENTIFIC COMPETENCES: acquired knowledge and skills for the application of scientific methods, critical thinking and the development of new knowledge and innovations that contribute to the development of the profession and society
CRITICAL THINKING: exploratory and creative problem solving, making thoughtful and informed decisions, taking responsibility for one's own learning
ENTREPRENEURIAL COMPETENCES: developed entrepreneurial abilities (creativity, innovation, communication, recognizing opportunities and taking risks)
BUSINESS: acquired knowledge and skills for business planning, negotiation, presentation, ICT, business literacy, foreign languages (business discourse) and business ethics
INTERACTION: acquisition of knowledge and skills in mostly small study groups based on problem-oriented case analyses, and directed towards the needs and development of the individual student; encouraging students to continue personal engagement and active participation in the teaching process
FULFILLMENT: by organizing free (extracurricular) activities, encouraging students to have a fulfilling life rich in cultural, sports and social content and
SATISFACTION: acquiring knowledge through a demanding, but also interesting and exciting process that imbues students and teachers alike with creative enthusiasm and satisfaction.
Values
The personal and social values that we particularly emphasize in our daily work and actions in accordance with the declared vision and mission are as follows:
- We respect others and differences as a pledge of our own freedom and humane social relations.
- We recognize personal strengths, encourage, support and develop the pursuit of excellence and individual achievement as the fundamental building block of community well-being.
- We encourage openness, boldness, diligence, responsibility and ethics as traits that lead to individual success and societal prosperity.
Goals
Our general and specific, educational, business and institutional goals are inspired and aligned with the declared vision, mission and values. The University is strategically focused on education for the values and competencies that our students and teachers need to achieve their personal life aspirations and career potentials, as well as the well-being of our social community.
Our educational goals are to enable students to:
- active contribution to the creation of new values and dynamic development of a professional career from the first day of employment in the chosen field and profession,
- ambitious continuation of academic education and further development of educational and scientific competencies and
- Successfully launching and realizing your own entrepreneurial venture immediately after successfully completing your studies
As a socially responsible entrepreneurship entity in the education market, we determine and achieve our business goals by:
- continuous contribution to academic excellence in the process of achieving educational goals,
- continuous contribution to academic excellence in the process of achievement in science and professional production i
- continuous business success in sustainable and socially responsible entrepreneurial activities
Our institutional goal is to provide high-quality, efficient, fair and international higher education and science that contribute to the competitiveness of Croatian society.