Students were able to see how many media releases were generated during the preparations and performances at Eurovision and what their equivalent value was.
U okviru predavanja na VERN’ovom prijediplomskom studiju Odnosa s javnošću, na kolegiju Odnosi s medijima i tehnike odnosa s javnošću gostovao je diplomant VERN’a Krešimir Šustić koji je u ovogodišnjem hrvatskom timu na Euroviziji bio zadužen za cjelokupne odnose s javnošću i pozicioniranje Baby Lasagne, a njihova suradnja datira još od početka godine i objave pjesama za Doru.
Since his role in the team was to ensure Baby Lasagna's media presence, position it on the scene, and maintain public support until the finale in Malmö, he accordingly presented the results of his work to the students and explained how this was achieved - in terms of the amount of media coverage and their equivalent in the print, digital, and TV segments.
He also explained the challenging situations he faced when working with the media, both domestic and foreign, but also the situations he faces today, after Marko's global popularity, when negotiating collaborations with brands.
Among other things, he showed what data, surveys and reactions they had at their disposal when preparing their media strategy and how they timed their media and digital content. He also shared some of his personal experience on how they managed to collaborate with foreign media such as CNN, BBC and the New York Times, as well as how they were adjusting to the global euphoria during the opening events before Eurovision.
Although he already had PR experience, and in the meantime he successfully started his own agency, which, as he likes to say, VERN' had a very entrepreneurial profile for, they did not expect such euphoria and coordination challenges, but they successfully controlled them.
Podsjetimo, u ovogodišnjem hrvatskom timu na Euroviziji sudjelovalo je čak petero VERN’ovih studenata i alumnija. Uz Krešimira koji je diplomirao PR, Marko Purišić tj. Baby Lasagna je također student istoga studija. Osim njih, Luka Grgić (producent i kreativni direktor nastupa) i Tonka Donjerković (make-up artistica) su studenti Filmskog, TV i multimedijskog oblikovanja dok je Tomislav Krajcer (LED vizualizacija) alumni istoga studija.
