Fieldwork

VERN's public relations students learned about start-up entrepreneurship at ZICER

Using the examples of successful start-ups, our students saw all the steps that need to be taken in starting a business.

VERN's students at ZICER

2nd year students of VERN's undergraduate study program Public Relations and Media Studies visited the Zagreb Innovation Center - ZICER as part of their fieldwork in the course Fundamentals of Entrepreneurship , accompanied by lecturer Zrinka Gregov, M.Sc.

This was an opportunity for them to learn more about the start-up culture and ecosystem in which such projects are developed, and they were introduced to the work of ZICER, as well as the EU project StartUp Factory Zagreb and the entrepreneurial center Plavi ured by Sadra Matijević, M.Sc.

What the development and operation of a start-up project looks like, our students heard best from the initiators of two technological start-ups, Mislav Odak , founder of the student discount platform Kolegio.hr, and Daria Begonje , founder of the company Hero Factory, i.e. a digital marketing assistant who helps small businesses find new clients more easily.

You can see more photos from the field trip on the ZICER Facebook page .

VERN' University
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