The knowledge gathered by the students will be implemented into their project solutions.
VERN' University students from the undergraduate studies of Entrepreneurship Economics and Cyber Communications visited the Tourist Office of the picturesque Gorski Kotar town of Fužina as part of their fieldwork.
They were hosted by office director Silvija Sobol and associate Paulina Topić , who took them on a tour of Fužine, including the cowboy village of Roswell, the Vrelo cave, a ride on a tourist train, and a tour of Lič, where the Medun fest takes place.
Given that the visit to Fužine was held as part of the curriculum for the Marketing Plan and Digital Marketing courses, students will apply valuable practical knowledge and insights in solving a case study project assignment in class with Professor Diana Plantić Tadić, Ph.D.
Thus, students of Entrepreneurship Economics will have the task of "creating a marketing plan with a focus on the Medun Fest event", while students of Cyber Communication will solve the task of "a critical review of Medun Fest's marketing communication on digital platforms and suggestions for improvements" .
