During the visit, the students got to know the company from the inside and toured the production facilities.
3rd year students of VERN's undergraduate study program in Entrepreneurship Economics visited the successful Croatian company Badel 1862 as part of their fieldwork in the Marketing Plan course.
The goal of this visit was to get to know the company from the inside so that the students could gain a deeper insight into the business and the range of brands, since as part of the class they are developing a project solution for one popular brand - their task is to develop an extension of the Antique drink.
Marketing director Robert Vupora gave them an introductory lecture about the company, after which the students and professor Assoc. Ph.D. Diana Plantić Tadić visited Badel production facilities.
