"This prestigious award represents the sixth global recognition for our agency in less than six years."
The campaign "Nemar je prva iskra" by the CTA communication agency, VERN lecturers Petr Tanta and Gordan Turković , was awarded a special Global Contribution Award for 2024 at the recently held IPRA International Public Relations Association Golden World Award in Belgrade.
This recognition marks the project that best aligns with the UN Sustainable Development Goals, specifically Goal 15 – Sustaining life on land , which includes protecting, establishing and promoting the sustainable use of terrestrial ecosystems, sustainable forest management, combating desertification, halting land degradation and preventing the loss of biological diversity.
Recall, "Negligence is the First Spark" was an integrated fire prevention campaign designed for Croatian Forests, which was first implemented in 2023. The main goal was to raise awareness among citizens about the role of their own negligence in preserving forests, property, and then human lives from the devastating effects of fires.
In addition, CTA communications won two IPRA Grand Prix Awards for the "Separate, it's easy" campaign in the categories Launch of a new service - Agency and Integration of traditional and new media - Agency . It is a local information campaign for Split Cleanliness, which aimed to promote a new waste separation system in semi-underground tanks in the city of Split.
"Winning such important awards is a great recognition for our agency, as well as for our clients. We are proud that through both campaigns we managed to draw attention to socially important topics such as forest fire protection and proper waste separation, and we did it in an educational way suitable for all generations. This prestigious award represents the sixth global recognition for our agency in less than six years of its existence, and it is also the biggest confirmation of our work by the profession. In such a short period, this is our twentieth award, which makes this success even more special for CTA communications" , said Petar Tanta , director of CTA communications and lecturer on the course "Public relations in integrated communications" .
The award-winning content of both campaigns was worked on by the CTA team consisting of: Valentina Mezdić, Nina Sivić-Cug, Lara Paša, Ana-Marija Crnica Živković, Hana Kajari, Marin Zdelar, Petar Tanta and Gordan Turković, with the support of collaborators Vojko V, Sara Bernat, 2Dizajnera, DD Video Lab and Vertigo Media.
Congratulations to the entire CTA team!
