The author of the first VERN' university textbook is Dr. Mirela Holy, a lecturer at VERN' and head of three specialist graduate studies at the VERN' Polytechnic.
The first scientific book and university textbook under the auspices of VERN' University has been published - "Public Relations Agencies" , authored by Dr. Mirela Holy , a lecturer at VERN' and head of three specialist graduate studies at VERN' Polytechnic: Business Communications Management, Human Resources Management and Sustainable Tourism Development Management.
The activities and functioning of public relations agencies are the main topics of this work, and its uniqueness lies precisely in the fact that it is the first work of its kind to deal with all aspects of the theory and practice of public relations agencies. The book also highlights the important foundation of business knowledge needed by both practitioners and scholars in this field, and our lecturer very expertly and skillfully adapts a highly local activity (which PR is) to the conditions in which it is actually applied, thereby resolving the problems and doubts of readers of translated works that do not respect local specificities.
In addition to an overview of the role of public relations, the position and types of agencies' organization, the processes in which they take place, this book also deals with the theories that are the basis of agency activity in the framework of public relations.
The work was written and intended for undergraduate and graduate students at VERN, as well as students from all other higher education institutions where public relations is studied, and PR practitioners who want to systematically improve their skills in their professions.
You can read more detailed information about the book HERE .
