HGSS's head Jadran Kapović and Petar Tanta, director of CTA communications, held a guest lecture for VERN's Business Communications Management students.
As part of the course Public Relations in Integrated Communication, taught by Assoc. Prof. Dr. Nikolina Borčić , guest lectures were given by Jadran Kapović , head of the HGSS Commission for Information and Analytics, and Petar Tanta , director and co-owner of the CTA communications agency.
The guests gave a lecture for our students on the topic of the first Croatian tweet exhibition "Trending #HGSS70", which was created to mark the 70th anniversary of the Croatian Mountain Rescue Service, and which also won the iGrand PRix award from the Croatian Public Relations Association (HUOJ) in the event communication category.
Kapović and Tanta told the students how the idea for the exhibition came about, how they created the content, and how tweets like "What a flip-flop can put together, corona can't take apart - the Czechs are coming" became exhibition exhibits.
Students were also able to find out details about the media coverage of the exhibition and the reach of announcements, which is one of the key indicators used to measure the success of the campaign. At the same time, Petar Tanta emphasized that it was an organic campaign, which means that they did not have paid ads. The success of the championship campaign is based on attractive content that is strategically and successfully communicated to the public and the media.
The students also learned interesting details about the humanitarian and sports campaign "Golden Ribbon - 7 Marathons in 7 Days", which is led by Split resident Kristijan Sindik , a marathon runner and director of the Split Marathon. The campaign is just one in a series of numerous interesting campaigns that have emerged from CTA Communications, such as the campaign "Something Really Important", "1100 Kilometers for 1100 Therapies" and "Kaftrio - Breath of Life", to which CTA Communications has provided its professional support in the past two years. The students thus learned first-hand how such campaigns are implemented and how media coverage is ensured, why they are important for social change, but also for our everyday lives.
