As part of the course Introduction to Public Relations taught by Assistant Professor Krešimir Daba at VERN's undergraduate Public Relations program, experts from the PR agency Bolier, or rather the agency department of the much better-known digital agency Degordian, recently visited.
As a reminder, Bolier was launched during the summer of this year and was created out of the need to satisfy market inquiries that Degordian could no longer provide through its oldest department, the Brand Communication Unit, due to the increased scope of work.
Ivana Lovrić and Tomislav Kučina , PR experts from Degordian Bolier, presented some of the more prominent projects they are currently working on to the students. In this way, future public relations and digital communications experts gained insight into digital communication trends and creative solutions, and were introduced to the work processes in the digital communications industry.
