Representatives of VERN' University, Assoc. Prof. Dr. Sc. Diana Plantić Tadić and Sara Đurković , were guests at the tenth international scientific conference CRODMA (Croatian Direct Marketing Association), which was held in Varaždin at the end of October.
As part of the conference program, our colleagues presented their paper entitled "The Role of Drugstore Promotion via Social Media and Loyalty Programs in Strengthening Consumer Loyalty", co-authored by our alumni and lecturer Hrvoje Ratkić .
The research results and interpretations of our colleagues sparked the interest of the gathered participants, which culminated in an interesting discussion after the presentation.
