Lecturers from VERN, Dr. Diana Plantić Tadić and Maja Dawidowsky Mamić, and our alumni Hrvoje Ratkić participated in the 6th International Scientific and Professional Conference "M-Sphere", which was held in Viseu, Portugal.
Lecturers from VERN, Dr. Diana Plantić Tadić and Maja Dawidowsky Mamić , and our alumni Hrvoje Ratkić participated in the 6th International Scientific and Professional Conference "M-Sphere", which was held in Viseu, Portugal.
Our representatives at the conference presented their works, which they co-authored with other colleagues, on the following topics:
- "Digital marketing communication in the function of branding of tourism organizations and destinations: with special focus on social networks" (Hrvoje Ratkić, Ph.D. Diana Plantić Tadić, Branka Šuput, prof.)
- "Guerrilla strategies as a starting point for improvement of marketing program: case of textile company" (Marko Geček, Maja Dawidowsky Mamić, univ.spec.oec.)
We would also like to point out that the research work of our alumni Hrvoje Ratkić and lecturers Diana Plantić Tadić and Branka Šuput received the "Best paper award" for the best paper of the conference , in the field of marketing communication in tourism. We congratulate them on this significant recognition for their work, in which the conference participants themselves showed great interest, given that this topic is an indispensable part of modern branding of tourism organizations and destinations.
