"Every course in your studies is important to you and makes sense why you're studying it - maybe it's not entirely clear to you now, but when you get into practice - you'll become very aware of it."
VERN's Luka Jakovčev , the new young director of the Croatian Academic Water Polo Club Mladost, has returned to our student benches, but this time in the role of a guest lecturer.
Thorough and communicative, Luka shared his student and business experiences with the 3rd year undergraduate students of Public Relations in the course Public Relations in Culture, Tourism and Sports .
After completing his undergraduate studies, he continued his further education, and additionally, through constant engagement in various media, agencies, and other related organizations, he improved his skills for this role, where he skillfully combines the acquired knowledge by applying it directly in practice.
As he says, the job is challenging, but fulfilling. Most of all, the fact that he works for HAVK Mladost, which has been European champion seven times and has won a total of 15 European trophies. It is a club that has been national champion 17 times and won the national cup 11 times.
Using the example of this club, he showed the students his job and all the challenges he faced after the "transformation" of one of Zagreb's sports symbols, the water polo giant from the Sava, was presented both internally and externally - a new face, a new identity, the new HAVK Mladost, emphasizing that he was not a "killer frog" but simply gave the frog from the Sava new clothes.
He particularly emphasized the positive aspects of these changes, such as the use of new digital platforms, better interaction with children and parents at all times, the possibility of monitoring the work of children training in Mladosta, monitoring the training schedule, a more transparent system of advancement, etc. In any case, it was an informative and inspiring lecture by colleagues.
Professor Stana Odak Krasić's conversation with Luka and the students, after the lecture, turned into a constructive and interesting discussion that left a lot of room for further cooperation.
