Great entrepreneurial ideas are not outside, but hidden within each of us. Our graduate, Iva Kraljević, who recently launched her own brand called Miss2Mrs, demonstrated the same.
Our graduate, Iva Kraljević , claims that she always knew she would be an entrepreneur, but she didn't know that organizing her own wedding would lead her into a true entrepreneurial story. As an undergraduate student in Public Relations and Media Studies, Iva was also a future bride who faced all the challenges of organizing her own wedding. And that's when her idea to launch Miss2Mrs, a personalized planner that helps brides organize their big day, took off.
The goal is for the planner to help the newlyweds organize, so that they can enjoy their day without stress. However, Iva's innovation did not stop at one planner, because in the meantime she also published a "Guide for a godmother", as well as a "Planner for pregnant women" - which was inspired by the fact that Iva recently became a mother.
Iva shared with us how she came up with the business idea:
"I've always had a burning desire to try my hand at private entrepreneurship, I was just waiting for the right idea and moment. Since I love weddings and have an affinity for organizing time and events, my engagement and wedding planning became a kind of project that I enjoyed too much to limit it to just that one year. I decided to create a business from my planner (which I designed primarily for myself) and offer them to other brides. They were delighted, word spread very quickly, I expanded my offer with increasing demand, and the rest is history. My studies were a great support for my business idea. In all my courses, I did practical assignments for my, first imaginary, and now real company. From business, financial, marketing to communication plans... the courses were a "wind at my back" in developing my business idea. I was able to talk about all of this with my professors, they were a great support. Today, when I sum it all up, if it weren't for VERN, I don't know if I would have ventured into these business waters or how.
And a message for all VERN' students and those who are wondering whether they should go into entrepreneurship?
"You've probably heard many times that you have to be bold, courageous, self-confident or communicative. I would add another, in my opinion key word: patient. Because when, after a bold start, the initial enthusiasm subsides, you will need a lot of patience to reap the first real fruits of your work. Have big desires and plans, but patiently move towards your goal. Don't give up as soon as you feel the weight of the sacrifice that entrepreneurship entails. For a while, the love for the work you do should be enough satisfaction for you, and with time other, more tangible rewards will come."
