The lecture was realized within the framework of international cooperation between VERN' and Brittany.
Professor from VERN' University, Assistant Professor Diana Plantić Tadić, PhD, gave a guest lecture for students of the international institution Brittany Université from France.
In an online lecture titled "Offline vs Online Marketing Communication", our professor explained to students whether digital communication channels can completely overshadow classic methods of marketing communication, compared the advantages and disadvantages of both methods of marketing communication, and also pointed out their complementarity and - possible coexistence.
"With my lecture, I wanted to point out certain marketing misconceptions to students and other participants and, together with them, find solutions to some dilemmas in the context of online and offline marketing communication. I also tried to encourage them to think about the necessity and possible synergistic effects of integrating traditional and digital marketing communication channels. Following this discussion, we determined the key differences between these two models of marketing communication and what advice would be for the successful use of integrated marketing communication," Professor Plantić Tadić summarized her lecture.
This was the last lecture of our academic experts in the winter cycle for students of the international Brittany Université, and earlier lectures were held by Assoc. Ph.D. Mirela Holy and Assoc. Ph.D. Jadranka Ivanković .
The purpose of these lectures is to convey to foreign students international experiences and knowledge from the fields studied in VERN's study programs and to show them how scientific and professional knowledge can be implemented in business practice and personal development.
