Digital marketing
ECTS: 4
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
The aim of the course is to acquaint students with digital marketing channels, which in today's practice are an integral part of integrated marketing communication. By acquiring knowledge that will be based on theoretical frameworks and examples from practice, students will be trained to independently create comprehensive communication plans, implement them and analyze their success.
Learning outcomes
The aim of the course is to acquaint students with digital marketing channels, which in today's practice are an integral part of integrated marketing communication. By acquiring knowledge that will be based on theoretical frameworks and examples from practice, students will be trained to independently create comprehensive communication plans, implement them and analyze their success.
