Core skills
Reporting is the core of journalism. You will certainly spend the first years of your career in the field, writing as you go, trying to capture all the details of the story you are reporting on. That is why you will learn everything about the art of reporting during your studies, because a report, be it thematic, sports or political, must first be written.

Broadcasting journalism
While we watch our favorite online content, watch a TV news program, or listen to a radio show, we rarely think about the production behind it. Behind every show is a huge amount of work by journalists. During the course, you will learn all about it – what is the difference between television and radio journalism, what production processes take place behind the scenes, how to record and edit a video, and how to perform and host a show in general.

Power skills
During your studies, you will also learn the advanced skills of the trade. For example, how to do real investigative journalism or what writing style to choose for social networks and what for portals. You will learn the tricks of transmedia storytelling, but also find out what it's like to be an editor in practice.

A good journalist knows his profession. You will use the basic knowledge you will gain during your studies on a daily basis. How does the media industry work? What is the importance of a good headline? How do you write a report and how do you write a critical review? How do you communicate with sources and how do you communicate with the public? And how do you ensure the necessary credibility in everything you do?

Journalists use knowledge from different fields to always understand the broader context of events. Sometimes you will need the legal and political context, and sometimes an understanding of contemporary international relations. In other cases, you will rely on your knowledge of media entrepreneurship or public relations. Fortunately, you will gain all of this knowledge during your studies.

After completing the studies, students will be able to:

• Recognize and explain basic theoretical concepts in the field of media theory and mass communication. Identify and interpret components of the contemporary media environment and market aspects of media business.
• Demonstrate knowledge of the local media industry and its practices, as well as the real needs of the media market.
• Distinguish and apply different functional styles of standard language in written and spoken communication.
• Demonstrate relevant language skills in English adapted to the needs of journalism as a profession.
• Differentiate journalistic types and genres and interpret the specifics of the media content production process in different media.
• Demonstrate the ability to establish the reliability and relevance of information and its critical evaluation.
• Design and shape various journalistic formats (textual, radio, audiovisual, multimedia...) for publication on various media platforms.
• To shape news and more complex journalistic forms (interview, comment, review, column) for various media platforms.
• Demonstrate knowledge of the methodology and fundamental elements of investigative journalism.
• Explain the role and significance of journalism and mass media for the emergence and functioning of a liberal-democratic social system. Identify the fundamental norms of ethical conduct in the journalism profession and demonstrate their application in the context of the principle of media freedom and the concepts of privacy and public interest.
• Explain the basic concepts of public relations and apply the basic techniques of the profession.
• Demonstrate knowledge of tools for the production and processing of textual, audio, visual and audiovisual content and procedures for publishing content on digital platforms.
• Demonstrate the ability to work in a team and understand business processes in the production of media content.