About the studio
Get to know all the secrets of PR and communication with the media.
Public relations is the third most sought-after profession in the fields of creative and media activities, and the increased demand for public relations specialists is a trend expected in the near future.
Public relations carries the responsibility of conveying important information between organizations and the public. Never before has the flow of information been faster, nor has the business environment been more dynamic than today. That is why employers give preference to candidates with a completed professional degree.
Type
Three-year professional undergraduate study
Start of classes
March 2026 (for transfer students) October 2026
ECTS credits
180 points
Duration
6 semesters
What knowledge will you gain during your studies?
PR, media and business (57%)
Public relations
How to communicate with the public in writing and orally? What rules should be followed in internal business communication, and which ones in the event of crisis communication? What does the job of a PR agency look like and why is it so different from the job of a spokesperson in a corporation? During your studies, you will learn the answers to all these and many other questions.
Digital and traditional media You will learn how traditional media such as TV, radio, newspapers or portals work, but also how to adapt campaigns for digital media. For example, when to use influencers, and when to use pay per click tools or native articles and thereby make the campaign more successful.
Business knowledge
A prerequisite for understanding business communication is an understanding of business as such. Therefore, during your studies, you will acquire a wide range of business knowledge, from marketing and management, to human resources management and finance.
Basic knowledge (14%)
Every good PR professional must first learn how to write and express themselves properly. In addition, you will learn techniques such as public opinion research, spin doctoring or manipulative communication methods, and how to make business socially responsible.
Soft skills (17%)
With the development of technology, the world as we know it is also changing. New media and communication channels require public relations professionals to constantly adapt. This is why we learn skills and knowledge such as conflict resolution, emotional intelligence, assertiveness, crowd psychology, attitudes, values and prejudices at this course.
Elective courses (11%)
Elective courses are here to further enhance your knowledge and turn it into practical skills. Learn to manage your career, create an image in public communication, and learn about public relations practices in culture, tourism, and sports. These are just some of the options offered to you.
Learning outcomes
After completing the studies, students will be able to:
- Analyze contemporary social trends and structures of society as a framework for the possible application of public relations communication models
- Explain the psychological effect of the group on the individual and intragroup and intergroup psychological relationships and processes
- Apply the principles and techniques of contemporary public relations practice in various business situations. Choose an appropriate public relations strategy considering the specific needs of different organizations and individuals.
- Choose valid public relations tools and techniques for successful communication with the media
- Design and write various forms of written communication in public relations
- Apply public relations techniques and tools necessary for working in a public relations agency
- Independently design and conduct a simple public opinion survey Evaluate the success of a public relations campaign
- Apply content management techniques on social networks
- Use basic marketing tools in simpler business cases
- Determine marketing communication goals and create a simple advertising plan
- Start your own small entrepreneurial ventures in the field of public relations and public communication
- Describe the key contents (nature, purpose and process) of the basic functions of management
- Apply ethical principles in the field of social responsibility of public communication in practice
- Apply legal rules and human rights concepts (national and international legal frameworks) that regulate the profession of public relations and public communication in general Apply the rules of successful public speaking in practice
- Resolve simple crisis situations through communication
Study information
Full-time study
Classes are held over 2 semesters of 15 weeks. Daily commitment is 4 to 6 teaching hours.
Part-time study
Classes take place over 15 weeks per semester starting at 5pm (on average 12 school hours per week, or 3 days per week).
Head of study
Assoc. Ph.D. Marija Slijepčević , senior lecturer
marija.slijepcevic@vern.hr
Head's Office: 091/4825-849
Professional title
Bachelor's degree (baccalaureus/baccalaurea) in public relations (bacc. rel. publ.)
Top skills you will master
- Storytelling
- Active listening
- Public appearance
- Crisis communication
- Persuasion and negotiation
- Campaign management
- Event planning and organization
What jobs are we preparing you for?
- During your studies, you will gain valuable practical experience and learn how to communicate on digital media and social networks . You will also learn how to give public speeches , how to resolve a crisis situation and manage a brand , and how to manage corporate communications , prepare a communication strategy or build a relationship with the media.
- You will gain the knowledge and confidence necessary for your first independent steps towards a successful PR career.
Regardless of whether you later decide to work as a PR specialist , spokesperson , or crisis communications manager , one thing is for sure.
sure – you'll be ready!
Teaching
1st year
1 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Academic writing | 30 | 30 | 4 |
| Croatian business language | 30 | 30 | 5 |
| English language 1 | 30 | 30 | 4 |
| Introduction to communication studies | 30 | 30 | 6 |
| Introduction to public relations | 30 | 30 | 6 |
| Media systems | 30 | 30 | 4 |
2 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Basics of advertising theory | 30 | 30 | 6 |
| Basics of social psychology | 30 | 30 | 5 |
| English language 2 | 30 | 30 | 4 |
| Informatics for office operations | 30 | 30 | 6 |
| Management basics | 30 | 30 | 5 |
| Marketing basics | 30 | 30 | 5 |
2nd year
3 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Basics of entrepreneurship | 30 | 30 | 5 |
| Corporate communication | 30 | 30 | 6 |
| English language 3 | 30 | 30 | 4 |
| Internet and social networks | 30 | 30 | 4 |
| Public relations writing | 30 | 30 | 5 |
| Spokespersonship and public appearances | 30 | 30 | 6 |
4 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Basics of financial analysis and planning | 30 | 30 | 5 |
| Communication ethics and socially responsible business | 30 | 30 | 6 |
| Digital communication | 30 | 30 | 5 |
| English language 4 | 30 | 30 | 4 |
| Internal communication | 30 | 30 | 5 |
| Media relations and public relations techniques | 30 | 30 | 5 |
3rd year
5 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Crisis communication | 30 | 30 | 5 |
| Human resources management | 30 | 30 | 5 |
| Legal aspects of public relations | 30 | 30 | 5 |
| Personal public relations | 30 | 30 | 5 |
| Public opinion research | 30 | 30 | 5 |
| Public relations agencies | 30 | 30 | 5 |
6 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Bachelor's thesis | 5 | ||
| Elective course 1 | 30 | 30 | 5 |
| Elective course 2 | 30 | 30 | 5 |
| Elective course 3 | 30 | 30 | 5 |
| Elective course 4 | 30 | 30 | 5 |
| Professional practice | 5 | ||
| Elective courses | |||
| Career design | 15 | 15 | 5 |
| Content management | 15 | 15 | 5 |
| Graphic design of publications | 15 | 15 | 5 |
| Media appearance | 15 | 15 | 5 |
| Practicum of interpersonal communication | 30 | 30 | 5 |
| Public relations in culture, tourism and sports | 15 | 15 | 5 |
| Storytelling in image creation | 15 | 15 | 5 |
Academic calendar
Final thesis defenses
Final thesis defense dates (academic year 2025/2026) [PDF]
Workshop for finishing works
Workshop dates for final works
Careers
Enrollments
Enroll via “Become a student”
- By placing VERN in first place via the Postani-student.hr portal
- By logging into the VERN'a IT system
- It is recommended to take part in the admission process to reduce tuition fees*
Compulsory subjects and levels: CROATIAN, LANGUAGE B
*The amount of tuition depends on the points achieved on the state graduation exam and the payment model.
Through the Admissions Process
Points are awarded for:
- average of the first three grades of high school
- motivational talk and
- general abilities test:
points are awarded for an academic scholarship
points are entered in "become a student" (up to 350 points)
*The amount of tuition depends on the points achieved in the admission process and the payment model.
Enrollment of transfer students from other higher education institutions
Applications are currently being accepted for undergraduate studies starting in March 2026 and October 2026.
Candidates who have studied or are currently studying at another higher education institution and wish to continue their studies at VERN can enroll as follows:
Open House – Meet Vern' University
- Find out all about studies
- Saznaj kako se upisati i ostvariti akademsku stipendiju
- Walk around the campus and get to know the space (canteen, library, film studio, etc.)
- Find out everything about life on VERN (sports, gaming, traveling, going out...)
The following Open Hours are:
- subota, 25. travnja u 11 sati
- subota, 9. svibnja u 11 sati
Studenti, profesori i ekipa s VERN’a te čekaju. Prijavi se za Otvoreni sat 🙂
Tuition
Modeli i razredi školarina
za upis prijediplomskog studija u akademskoj godini 2026./2027.
The amount of one-year tuition fees depends on :
- Choosing a tuition model: one-time, semester or monthly
- The success achieved within the admission procedure or
- Scores obtained on the mandatory state matriculation exams (without the admission procedure)
Iznosi se odnose na školarine za upise u akademskoj godini 2026./27.
|
The option more favorable to the candidate is applied.
|
|||||
|---|---|---|---|---|---|
| Tuition group | One-time | Twice | 12 months of installments | Points Admission process | Bodovi državna matura (hr, str jez) |
| Group A | 3.500 | 3.700 | 3.900 | 300 – 350 | 250 – 300 |
| Group B | 4.100 | 4.300 | 4.500 | 224 – 299 | 185 – 249,99 |
| Group C | 4.600 | 4.900 | 5.100 | 200 – 223 | 145 – 184,99 |
| Group D | 5.100 | 5.400 | 5.600 | 145 – 199 | 0 – 144,99 |
Points (Better option)
Admission procedure 300 – 350
Državna matura (hr, str jez) 250 – 300
Points (Better option)
Admissions process 224 – 299
Državna matura (hr, str jez) 185 – 249,99
Points (Better option)
Admissions process 200 – 223
Državna matura (hr, str jez) 145 – 184,99
Points (Better option)
Admissions process 145 – 199
Državna matura (hr, str jez) 0 – 144,99
Details about the admission process
Tuition includes
- Administering enrollment and studying at VERN
- Teaching according to the curriculum
- Group and/or individual mentoring
- Two exams for each course
- Administration and support during the organization and execution of professional practice
- Use of teaching and presentation equipment – computers, videos, projectors, etc.
- Use of the library and the faculty multi-media center for study purposes
- Using the VERN'a information system for study purposes
- Teaching materials produced by VERN: written summaries and notes from lectures and workshops, scripts, etc.
- Organized use of certain sports facilities in rented times, visits to theater performances and concerts according to the CARPE DIEM program
- Defense of the Final/Diploma Thesis
- Graduation ceremony – making the diploma, using it, commemorative caps, etc.
