Media relations and public relations techniques
ECTS: 5
Year/Semester: 2 . years, 4 . semester
Total hours: 60
Lecturers
Course objectives
The aim of the course is to bring students closer to the media market and the connection between journalism, public relations and marketing. Special emphasis is placed on media relations tools and techniques and training for their application. The aim of the course is to acquaint students with legal and ethical norms in journalism and OSJ, strategic relations with the media and crisis relations with the media. The goal is to familiarize students with the functioning of the media industry, production processes, characteristics of relations with the media in different sectors, train them to design statements for the media and design and prepare a media event.
Learning outcomes
The aim of the course is to bring students closer to the media market and the connection between journalism, public relations and marketing. Special emphasis is placed on media relations tools and techniques and training for their application. The aim of the course is to acquaint students with legal and ethical norms in journalism and OSJ, strategic relations with the media and crisis relations with the media. The goal is to familiarize students with the functioning of the media industry, production processes, characteristics of relations with the media in different sectors, train them to design statements for the media and design and prepare a media event.
