About the program
Prijave u tijeku.
Početak programa online grupe: 9.11.2026.
Ukupna cijena programa je 500,00 EUR.
Uvjeti za upis programa
Završena najmanje četverogodišnja srednja škola, odnosno cjelovita kvalifikacija najmanje razine 4.2 HKO-a.
Ukupno trajanje
- Guided learning process: 62 hours
- Work-based learning: 99 hours
- Independent activities: 64 hours
225 sati: 62 sata vođenog učenja, 99 sati učenja temeljenog na radu i 64 sata samostalnih aktivnosti.
Završetak programa i stečena kvalifikacija
Provjera teorijskog znanja i praktičnih vještina osmišljavanja marketinške komunikacije i kreiranja internetske marketinške kampanje kroz projektne i problemske zadatke.
Upon successful completion of the training program for micro-qualifications Internet marketing and branding, you will receive a certificate for entering the title in the e-work book.
Digital marketing has almost eradicated all other forms of traditional marketing. Advertising is now faster, more accessible and more measurable than ever before, and businesses whose presence is not visible on the Internet are, for most users, as if they did not exist. That is why digital marketing experts are currently a “hot commodity” on the job market. Every company, not only corporations but also every small family business, is fighting for visibility on the Internet.
This is where you enter the story.
You too can create a campaign that people will actually click on.
You too can be part of the coming generation.
Learn how.
Competencies (what you will learn)
- distinguish the specifics of digital marketing channels
- determine the correct social network depending on the product and/or service
- prepare key information in the form of a news summary to be published and/or shared
- create an ad in line with different digital marketing channels
- monitor the effectiveness of advertising
- create an insight into the position of competing products/services in relation to our own products/services
- Communicate in writing and orally following business standards in written and oral communication
- conduct negotiations in accordance with business etiquette and rules of business communication
- know the basics of IT literacy in business communication
- independently use modern IT tools for processing tables, text and presentations
