About the studio
Study information
Zbog sinergijskog djelovanja te fokusiranosti na digitalne komunikacije, integrirane komunikacije su, bez ikakve sumnje, budućnost komunikacija!
Degree
Professional graduate study
Početak nastave
Ožujak 2026.
Listopad 2026.
ECTS credits
120 points
Duration
4 semesters (2 years)
Performance:
Full-time or part-time (study while working)
Classes take place over 15 weeks per semester, starting at 5pm (on average 12 school hours per week, or 3 days per week).
Stručni naziv:
Magistar/magistra upravljanja poslovnim komunikacijama (mag.oec.)
About the studio
Studij Upravljanja poslovnim komunikacijama predstavlja studij odnosa s javnošću, s posebno naglašenom primjenom stručnih komunikacijskih znanja i vještina u poslovnoj praksi. U procesu oblikovanja studija, prepoznata je i akceptirana važnost integrirane poslovne komunikacije i izvan poduzetničkog sektora, naročito u sferi djelovanja tijela javne uprave, političkih stranaka i nevladinih neprofitnih organizacija.
Vrijednost i jedinstvenost ovog studija leži u:
- stjecanju vještina integriranja svih komunikacijskih alata,
- stjecanju vještina integriranja ciljanih javnosti u komunkacijske aktivnosti organizacije u svrhu postizanja strateških ciljeva i sinergijskih rezultata,
- uravnoteženom omjeru predmeta iz područja marketinga i onih iz područja odnosa s javnošću,
- usmjerenosti studija na najmodernije digitalne komunikacije,
- snažnog fokusa na strateški pristup komunikacijama,
- specifičnost pojedinih kolegija poput gerilskog komuniciranja, kreiranja i upravljanja imidžem slavnih osoba, strategije brendiranja, vizualnih komunikacija, copywritinga, community menadžmenta.
Some of the jobs we prepare you for
- znanja iz teorije komunikacija i persuazije
- znanja iz teorije odnosa s javnošću i marketinških komunikacija,
- znanja iz organizacijskog menadžmenta i etike,
- zakonsku regulativu u domeni odnosa s javnošću,
- strateško komuniciranje te komunikacijski programi i kampanje,
- umijeća jezičnoga pismenog i usmenog izražavanja,
- umijeće istraživanja i analize,
- umijeće segmentiranja javnosti i tržišta,
- umijeće upravljanja informacijama i komunikacijom,
- umijeće upravljanja oglašavanjem, krizama i trendovima.
Head of study
doc. dr. sc. Tamara Kunić
tamara.kunic@vern.hr
Ured pročelnika: 091/4825-849
Teaching
1st year
1 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Elective course | 15 | 15 | 4 |
| Integrated marketing communication | 15 | 15 | 5 |
| Introduction to integrated communications | 15 | 15 | 6 |
| Mass media theory | 15 | 15 | 5 |
| Psychology of communication | 15 | 15 | 5 |
| Public relations in integrated communications | 15 | 15 | 5 |
| Elective courses | |||
| Design thinking | 15 | 15 | 4 |
| Diplomacy and diplomatic communication | 15 | 15 | 4 |
| EU funding policies and EU terminology | 15 | 15 | 4 |
| Risk management - project risk management | 15 | 15 | 4 |
2 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Consumers, market and public opinion | 15 | 15 | 5 |
| Copywriting | 15 | 15 | 5 |
| Design in visual communications | 15 | 15 | 5 |
| Elective course | 15 | 15 | 4 |
| Integrated business communication strategies | 15 | 15 | 5 |
| Manipulation and communication | 15 | 15 | 6 |
| Elective courses | |||
| Digital marketing | 15 | 15 | 4 |
| Geopolitical and geoeconomic trends in the world | 15 | 15 | 4 |
| Start-up management | 15 | 15 | 4 |
| Stress management | 15 | 15 | 4 |
2nd year
3 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Branding strategy | 15 | 15 | 5 |
| Community management | 15 | 15 | 6 |
| Crisis communication and trend management | 15 | 15 | 5 |
| Elective course | 15 | 15 | 4 |
| New sustainable trends - promotion of fashion, tourism and civil society | 15 | 15 | 6 |
| Political communication | 15 | 15 | 4 |
| Elective courses | |||
| Creating and managing the image of celebrities | 15 | 15 | 4 |
| Creative tools in management | 15 | 15 | 4 |
| EU funds and programs | 15 | 15 | 4 |
| Teamwork | 15 | 15 | 4 |
4 . semester
| Course name | L | E | ECTS |
|---|---|---|---|
| Required courses | |||
| Elective course | 15 | 15 | 4 |
| Master's thesis | 15 | ||
| Methodology of research and professional work | 15 | 15 | 5 |
| Professional practice | 6 | ||
| Elective courses | |||
| Business consulting / consulting skills | 15 | 15 | 4 |
| Guerrilla communication | 15 | 15 | 4 |
| Organizational change management | 15 | 15 | 4 |
| Start-up management | 15 | 15 | 4 |
Academic calendar
ACADEMIC CALENDAR
Academic calendar 2025/2026. PDF
Dates for the defense of graduate theses in the academic year 2025/26 PDF
EXAM DEADLINES
Zimski ispitni rok 2026. – veljača PDF
ANNOUNCEMENT OF DEFENSE OF GRADUATE THESES
| CANDIDATE | TOPIC | COMMITTEE CHAIRMAN / COMMITTEE MEMBERS | TIME | CLASSROOM |
| KLARA SMOLKOVIĆ | Prijedlog strategije integrirane marketinške komunikacije za razvoj ruralnog turizma u Vukomeričkim goricama | doc. dr. sc. Tamara Kunić, predsjednica povjerenstva izv. prof. dr. sc. Diana Plantić Tadić, mentorica i članica doc. dr. sc. Marija Slijepčević, članica | 31. 03. 2026., utorak, 15.00 – 16.00 | 34 |
| CANDIDATE | TOPIC | COMMITTEE CHAIRMAN / COMMITTEE MEMBERS | TIME | CLASSROOM |
| NIKA JENDRAŠINKIN | Transmedijsko pripovijedanje bredna Yung Leana | doc. dr. sc. Marija Slijepčević, predsjednica povjerenstva doc. art. Martina Granić, mentorica i članica Borjan Cvrtila, mag. oec., pred., član | 27. 03. 2026., petak, 13.00 – 13.45 | 22 |
| CANDIDATE | TOPIC | COMMITTEE CHAIRMAN / COMMITTEE MEMBERS | TIME | CLASSROOM |
| SILVIJA KLINAR | Medijska pismenost u kontekstu popularne glazbe: istraživanje kritičkih stajališta publike u Hrvatskoj | doc. dr. sc. Tamara Kunić, predsjednica povjerenstva doc. dr. sc. Marija Slijepčević, mentorica i članica Borjan Cvrtila, mag. oec., pred., član | 26. 03. 2026., četvrtak, 13.00 – 13.45 | 46 |
Careers
Enrollments
U tijeku su upisi za početak nastave u ožujku i listopadu 2026.
Admission procedure based on undergraduate grades
Start of registration:
Za početak upisa potrebno je popuniti neobvezujuću elektronsku prijavu za studij(e) te odabrati željeni početak nastave (ožujak ili listopad).
Requirements for enrollment in studies:
- completed undergraduate studies of a minimum duration of 3 years or acquired 180 ECTS credits with a minimum grade point average of 3.0
- Candidates with a grade point average of less than 3.0 must submit two recommendations from their professors or employers upon admission.
Register your interest
In order to collect all necessary information for the enrollment process and further correspondence, interested candidates are required to register their interest via the VERN'a IT system.
Candidates will receive a username and password to access their EduNeta student portal during the non-binding application.
Registration method
1. Enrollment method (based on undergraduate grades)
For candidates of graduate studies: IT Management, Sustainable Tourism Development Management, Entrepreneurial Management, Accounting and Finance, Human Resources Management and Business Communications Management:
- Candidates who have completed their undergraduate studies at VERN' will be informed of the tuition fees for the graduate study based on the evaluation of their undergraduate grades.
- Candidates who have completed undergraduate studies at other higher education institutions must send a transcript of grades (original or certified copy) or a supplementary study document (diploma supplement) indicating the 1st, 2nd and 3rd year of study to the email address upisi@vern.hr for the calculation of the proposed tuition fee.
2. Evaluation of undergraduate grades
For graduate studies in IT Management, Sustainable Tourism Development Management, Entrepreneurship Management, Accounting and Finance, Human Resources Management and Business Communications Management, only the average grade from the undergraduate level of studies is evaluated according to the following model:
Results
Based on the success achieved in the evaluation of grades, the candidate will be determined the amount of tuition fees for the graduate study for the academic year 2024/2025. You can find more detailed information about tuition fee models and grades at the following link
Completion of the enrollment process
The completion of the enrollment process takes place in the following steps:
- Payment of enrollment installment in the amount of EUR 350.00 - non-refundable installment, part of the tuition fee. The payment slip form is visible on the candidate's student portal under "Forms - Example of a completed payment slip".
- Submission of enrollment documents to the Student Office:
- Study contract printed from your student portal Studomatic .
- diploma or graduation certificate
- list of passed exams, grades and grade point average from undergraduate studies
NOTE: VERN's students are not required to bring documentation under points b) and c) because it already exists in the VERN's archives.
Contacts for additional questions and information
Communications Department
091 4825 003
upisi@vern.hr
Lea Svec Dumbovic
01 4881 833
lea.svec.dumbovic@vern.hr
Petra Samolov
01 4881 832
petra.samolov@vern.hr
Tuition
The amount of one-year tuition fees depends on
- Achievements and average grades from undergraduate studies
- Choosing a tuition model (one-time, semester and monthly)
Depending on these parameters, tuition fees for the academic year 2025/2026 are:
| Points as part of the evaluation of grades | One-time | Twice | 12 months of installments |
|---|---|---|---|
| 96,0 – 100,0 | 3.530 | 3.730 | 3.910 |
| 86,0 – 95,9 | 4.070 | 4.290 | 4.490 |
| 60,0 – 85,9 | 4.600 | 4.860 | 5.090 |
| Less than 60 | 5.140 | 5.420 | 5.710 |
vrednovanja ocjena 96,0 – 100,0
vrednovanja ocjena 86,0 – 95,9
vrednovanja ocjena 60,0 – 85,9
vrednovanja ocjena Manje od 60
Tuition includes
- Administering enrollment and studying at VERN
- Teaching according to the curriculum
- Field training – transportation costs
- Group or individual mentoring and consultations
- Two exams for each course
- Use of the library and multi-media center
- Use of the Institution's information system "EduNet"
- Teaching materials produced by VERN: written summaries and notes from lectures and workshops, scripts, etc.
- CARPE DIEM Program – use of sports facilities during the periods rented by the Institution, visits to theater performances, concerts, etc.
- Defense of the Graduation Thesis if the student approaches the defense of the Graduation Thesis within two years of the end of the last semester
To receive the discount from the table above, it is mandatory to submit all enrollment documentation (including a certificate of completion of undergraduate studies).
Outcomes
After completing the studies, students will be able to:
- Razviti sposobnost kritičkog razmišljanja za analizu medijskih sadržaja.
- Klasificirati teorije komunikacija i persuazije te integriranja različitih komunikacijskih alata.
- Vrednovati ulogu marketinške komunikacije u svrhu brendiranja.
- Predložiti integrirani/strateški plan komuniciranja.
- Rangirati vještine uspješne komunikacije u različitim socijalnim situacijama.
- Klasificirati psihološke pretpostavke manipulativnog djelovanja u komunikaciji.
- Usporediti primjere i načine djelovanja propagande.
- Diferencirati medije, razvoj medija te njihovu ulogu i značaj.
- Kreirati karakteristične reklamne forme, vodeći računa o komunikacijskim kanalima i njihovim specifičnostima.
- Prosuditi reklame, faze kreativnog procesa i pristupa osmišljavanju reklama.
- Planirati upotrebu vizualnog dizajna unutar poslovne komunikacije.
- Konstruirati vizualnu prezentaciju u skladu s dizajnerskim smjernicama.
- Argumentirati istraživačke metode koje se primjenjuju u komunikacijskim aktivnostima organizacija.
- Proračunati nalaze istraživanja u području komunikacija u svrhu donošenja poslovnih odluka.
- Predložiti nacrt istraživanja u skladu s propozicijama znanstveno-istraživačkog rada.
- Utvrditi temeljne odrednice odijevanja kao oblika komunikacije.
- Klasificirati oblike komuniciranja nevladinih organizacija i promocije održivih trendova u modi i turizmu.
- Kreirati aktivnosti na društvenim mrežama.
- Razlikovati krizne situacije i razviti krizne komunikacijske taktike i strategije na zadane teme.
