Integrated business communication strategies
ECTS: 5
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
Students will be introduced to the theory and practice of business planning and the connection between business planning and communication planning, as well as ways to develop communication strategies. They will learn to develop an integrated business communication strategy with a special emphasis on developing communication tools that integrate target audiences into the company's specific communication activities and designing synergies between advertising activities and the company's public relations activities.
Learning outcomes
Students will be introduced to the theory and practice of business planning and the connection between business planning and communication planning, as well as ways to develop communication strategies. They will learn to develop an integrated business communication strategy with a special emphasis on developing communication tools that integrate target audiences into the company's specific communication activities and designing synergies between advertising activities and the company's public relations activities.
