About the program
APPLICATIONS IN PROGRESS.
The regular price of the program is 600,00 €
The program is free with the use of CES vouchers
- Guided learning and teaching process: 27 hours
- Through work-based learning: 33 hours
- Independent activities of the participants: 15 hours
Applications are ongoing.
Start of program implementation: September/October 2025.
Uvjeti za upis programa: Cjelovita kvalifikacija na razini 4.1
Cilj programa Izrada sadržaja za digitalne komunikacijske kanale u turizmu je omogućiti polaznicima stjecanje znanja i vještina potrebnih za istraživanje, kreiranje i promociju sadržaja na digitalnim komunikacijskim kanalima koji pridonose uspješnoj promociji turističkih brendova.
Polaznici će kroz teorijska predavanja i praktični rad naučiti planirati i izrađivati sadržaj za različite digitalne kanale, koristiti razne digitalne alate i platforme za promociju turističke ponude, osmišljavati strategije usklađene s ciljanom publikom te učinkovito komunicirati u kriznim situacijama.
Competencies (what you will learn)
- Koristiti alate za istraživanje trendova ponašanja korisnika na internetu u turističkom sektoru
- Odabrati relevantne teme za izradu plana komunikacije na društvenim mrežama za ciljanu publiku turističkog brenda
- Izraditi urednički kalendar sadržaja za različite komunikacijske kanale za turistički brend.
- Izraditi arhitekturu informacija za internet sjedište turističkog brenda
- Izraditi različite vrste sadržaja (blog, tipična stranica) za internet sjedište turističkog brenda prema definiranoj arhitekturi informacija
- Izraditi sadržaj i elemente prodajnog lijevka na internet sjedištu turističkog brenda
- Primijeniti elemente pripovijedanja (storytelling) u izradi sadržaja za društvene mreže, blog, e-mail i članke
- Izraditi sadržaj za profile na stranicama za promociju turizma i društvenim mrežama
- Izraditi promotivni tekstualni sadržaj prilagođen zadanim okvirima i pravilima oglašavanja na internetskim tražilicama, oglašivačkim i društvenim mrežama
- Izraditi plan krizne komunikacije za turistički brend na digitalnim komunikacijskim kanalima
Vaucher
It's never too late to acquire and improve new skills in demand on the labor market, and thanks to the Croatian Employment Service's education voucher system, you can now do so for free at VERN' University.
Choose a program, apply and turn a new page in your professional career. What is an education voucher?
What is an education voucher?
The Education Voucher is a financial support from the Croatian Employment Service, which, in cooperation with educational institutions, allocates public funds for adult education. Each voucher user is enabled to independently choose an educational program, as well as an education provider, among which VERN' University proudly takes its place.
Who can use the voucher?
Vouchers can be used by all unemployed and employed persons over the age of 15, who are guaranteed the acquisition of the necessary skills for career development, employment or job retention.
The right to use vouchers is not exercised by persons in the regular education system (pupils), persons in the higher education and science system (students), and pension beneficiaries.
Using the program is simple and easily accessible:
- The first step is to request the offer you need below on the selected program in order to submit a request to the CES. The offer is not binding and serves only to register for the use of the voucher on the CES website.
- The second step is to visit the website vauceri.hzz.hr where you will find all the details about the application process.
Programs covered by the education voucher system are held on the premises of VERN' University (VERN' Cube, Palmotićeva 82/1, Zagreb), and are available to participants from all over Croatia through online classes.
