Consumers, market and public opinion
ECTS: 5
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
To introduce students to the use of applied social and market research in contemporary business practices. This includes teaching about the modalities of using market, media and public opinion research in the work of business organizations, media, and other organizations and institutions. The main goal of the course is to enable students to be able to use market, media and public opinion research in concrete business practice after completing their education as business tools important in the context of contemporary marketing business practices. All of the above will be included in the research project that will be carried out through the course.
Learning outcomes
To introduce students to the use of applied social and market research in contemporary business practices. This includes teaching about the modalities of using market, media and public opinion research in the work of business organizations, media, and other organizations and institutions. The main goal of the course is to enable students to be able to use market, media and public opinion research in concrete business practice after completing their education as business tools important in the context of contemporary marketing business practices. All of the above will be included in the research project that will be carried out through the course.
