The aim of the course is to introduce students to new, sustainable trends in communication, with a special focus on contemporary fashion and tourism promotion and ways of communicating by civil society organizations. Students will define basic concepts related to the concept of sustainable development and the application of the concept of sustainability in fashion (sustainable fashion, eco fashion, green fashion, ethical fashion, slow fashion) and tourism (sustainable tourism, conscious tourism, responsible tourism, humane tourism). Given the fact that the concept of sustainability has a great influence on the activities of influential civil society organizations, students will explore how associations implement sustainable development guidelines in their communication activities. The course will cover the history and role of fashion and tourism in society and analyze the communication messages transmitted by the consumption of fashion and tourist content. The intention is to point out the change in communication trends related to the consumption of fashion and tourism in relation to globalization trends. Through case studies, students will assess the role of different media (traditional and new) in creating new sustainable trends in the promotion of fashion, tourism and civic movements.

The aim of the course is to introduce students to new, sustainable trends in communication, with a special focus on contemporary fashion and tourism promotion and ways of communicating by civil society organizations. Students will define basic concepts related to the concept of sustainable development and the application of the concept of sustainability in fashion (sustainable fashion, eco fashion, green fashion, ethical fashion, slow fashion) and tourism (sustainable tourism, conscious tourism, responsible tourism, humane tourism). Given the fact that the concept of sustainability has a great influence on the activities of influential civil society organizations, students will explore how associations implement sustainable development guidelines in their communication activities. The course will cover the history and role of fashion and tourism in society and analyze the communication messages transmitted by the consumption of fashion and tourist content. The intention is to point out the change in communication trends related to the consumption of fashion and tourism in relation to globalization trends. Through case studies, students will assess the role of different media (traditional and new) in creating new sustainable trends in the promotion of fashion, tourism and civic movements.