Creating and managing the image of celebrities
ECTS: 4
Year/Semester: 2 . years, 3 . semester
Total hours: 30
Lecturers
Course objectives
The aim of the course is to introduce students to the basic guidelines related to the concepts of celebrity and fame, the criteria according to which people are considered famous and famous in Croatia and abroad (actors, musicians, athletes, politicians, TV personalities, models, designers, artists, entrepreneurs), the interrelationship between mass media and the concept of celebrity, and to introduce them to the basic guidelines on how the image of celebrities is created and how the image of celebrities is managed. The course will cover the modern history of celebrities from the beginning of the 20th century to today's trends in celebrities and the famous. The intention is to see how communication trends related to celebrities and the famous are changing, in relation to the roles they represent in society. The connection between roles in society, the influence of mass media and parts of identity such as gender, nationality, race, religion, sexual orientation will be analyzed. Students will evaluate the role of different media in creating and managing the image of celebrities and their impact on the public through case studies and essays.
Learning outcomes
The aim of the course is to introduce students to the basic guidelines related to the concepts of celebrity and fame, the criteria according to which people are considered famous and famous in Croatia and abroad (actors, musicians, athletes, politicians, TV personalities, models, designers, artists, entrepreneurs), the interrelationship between mass media and the concept of celebrity, and to introduce them to the basic guidelines on how the image of celebrities is created and how the image of celebrities is managed. The course will cover the modern history of celebrities from the beginning of the 20th century to today's trends in celebrities and the famous. The intention is to see how communication trends related to celebrities and the famous are changing, in relation to the roles they represent in society. The connection between roles in society, the influence of mass media and parts of identity such as gender, nationality, race, religion, sexual orientation will be analyzed. Students will evaluate the role of different media in creating and managing the image of celebrities and their impact on the public through case studies and essays.
