Marketing basics
ECTS: 5
Year/Semester: 1 . years, 2 . semester
Total hours: 60
Lecturers
Course objectives
To enable understanding of the basic concepts, relationships and consequences of marketing as a business concept and process in the business of an organization. To introduce students to the most important marketing tools and marketing strategies. To point out the importance of understanding and applying all elements of the marketing mix. To encourage students to apply the acquired theoretical marketing knowledge in practice through a business case for developing a marketing plan.
Learning outcomes
To enable understanding of the basic concepts, relationships and consequences of marketing as a business concept and process in the business of an organization. To introduce students to the most important marketing tools and marketing strategies. To point out the importance of understanding and applying all elements of the marketing mix. To encourage students to apply the acquired theoretical marketing knowledge in practice through a business case for developing a marketing plan.
