Content management
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Total hours: 30
Lecturers
Course objectives
The course aims to introduce students to new forms of communication that have come with the communication revolution of new and social media. This implies a good knowledge of new trends (both technological and communication) and skillful adaptation to the rapid change of communication platforms and networks.
Through the course, students will learn new forms of media content, but also how to create them, how to manage them and how to direct them in a joint practical content project on which they will work in the field of public relations: from writing and editing the Wordpress platform, to creating content for social media (memes, graphics, infographics, short video materials, etc.).
Learning outcomes
The course aims to introduce students to new forms of communication that have come with the communication revolution of new and social media. This implies a good knowledge of new trends (both technological and communication) and skillful adaptation to the rapid change of communication platforms and networks.
Through the course, students will learn new forms of media content, but also how to create them, how to manage them and how to direct them in a joint practical content project on which they will work in the field of public relations: from writing and editing the Wordpress platform, to creating content for social media (memes, graphics, infographics, short video materials, etc.).
