Public relations in culture, tourism and sports
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Total hours: 30
Lecturers
Course objectives
To teach students applied knowledge in the field of management and communication in culture, with a particular emphasis on the strategy of developing public relations in the performing arts sector.
To teach students new knowledge that will help them position tourism as part of the global market, create a positive image in relation to suppliers, customers, employees, shareholders, banks, the general, special, professional and political public. Through the acquisition of basic theoretical knowledge, practical skills in planning and implementing projects are mastered.
To teach students about the two basic functions of public relations in sports: how to help athletes in everyday communication with the public through the media and promoting athletes as brands, and to train students for the successful analysis and application of public relations in sports on specific examples.
The emphasis is on a practical approach to learning, through best practices and projects that are based in the environment, and the goal is to be useful to the community.
Learning outcomes
To teach students applied knowledge in the field of management and communication in culture, with a particular emphasis on the strategy of developing public relations in the performing arts sector.
To teach students new knowledge that will help them position tourism as part of the global market, create a positive image in relation to suppliers, customers, employees, shareholders, banks, the general, special, professional and political public. Through the acquisition of basic theoretical knowledge, practical skills in planning and implementing projects are mastered.
To teach students about the two basic functions of public relations in sports: how to help athletes in everyday communication with the public through the media and promoting athletes as brands, and to train students for the successful analysis and application of public relations in sports on specific examples.
The emphasis is on a practical approach to learning, through best practices and projects that are based in the environment, and the goal is to be useful to the community.
