Digital communication
ECTS: 5
Year/Semester: 2 . years, 4 . semester
Total hours: 60
Lecturers
Course objectives
The aim of the course is to acquaint students with new communication trends in today's public relations. In the last few years, with the rapid development of the Internet and technology, new trends in public relations took hold, where it was necessary to implement digital communication channels as part of integrated communication. The role of digital communications in today's public relations is to further strengthen the publicity of the client being represented and raise brand awareness.
Learning outcomes
The aim of the course is to acquaint students with new communication trends in today's public relations. In the last few years, with the rapid development of the Internet and technology, new trends in public relations took hold, where it was necessary to implement digital communication channels as part of integrated communication. The role of digital communications in today's public relations is to further strengthen the publicity of the client being represented and raise brand awareness.
