Public relations writing
ECTS: 5
Year/Semester: 2 . years, 3 . semester
Total hours: 60
Lecturers
Course objectives
The aim of the course Writing in Public Relations is to introduce students to the basic forms of public written communication, with an emphasis on those techniques and tools that are particularly specific to public relations. After completing the course, students should be able to independently create basic PR tools; news - standard and extended, information, announcements, press releases, press releases, media sponsorship requests, corrections, e-mails and other public communication texts.
Learning outcomes
The aim of the course Writing in Public Relations is to introduce students to the basic forms of public written communication, with an emphasis on those techniques and tools that are particularly specific to public relations. After completing the course, students should be able to independently create basic PR tools; news - standard and extended, information, announcements, press releases, press releases, media sponsorship requests, corrections, e-mails and other public communication texts.
