Professional practice
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Course objectives
The main goal of professional practice is to test and apply certain acquired knowledge and skills, such as the application of public relations strategies with regard to the specific needs of different organizations and individuals, the design and implementation of simple public opinion surveys, the evaluation of the success of a public relations campaign, the resolution of a simple crisis situation, the use of basic marketing tools in simpler business cases, the analysis of contemporary social trends, the structure of society and the media, and the application of the principles and techniques of current public relations practice in various business situations. The goals of the practice are also aimed at concretizing the preparation of the final thesis.
Learning outcomes
The main goal of professional practice is to test and apply certain acquired knowledge and skills, such as the application of public relations strategies with regard to the specific needs of different organizations and individuals, the design and implementation of simple public opinion surveys, the evaluation of the success of a public relations campaign, the resolution of a simple crisis situation, the use of basic marketing tools in simpler business cases, the analysis of contemporary social trends, the structure of society and the media, and the application of the principles and techniques of current public relations practice in various business situations. The goals of the practice are also aimed at concretizing the preparation of the final thesis.
