Corporate communication
ECTS: 6
Year/Semester: 2 . years, 3 . semester
Total hours: 60
Lecturers
Course objectives
Students improve the methodology of working in public relations in the corporate sector within the course.
The aim of the course is to provide students with insight into the practice of corporate communications, to familiarize them with tools for internal and external communication, and with the knowledge, skills, and abilities necessary for communicating in a corporation. The goals include understanding related disciplines and areas that public relations professionals encounter in their work; becoming familiar with the basic functions of corporate communications and their management; training in the proper use of communication tools for different organizations; recognizing the essential characteristics of managers in corporate communications; understanding how to overcome organizational and individual resistance to organizational change and gain a more complete insight into the complexity of corporate communications in companies.
Students should also learn how to design, develop, and implement a simple public relations plan in the for-profit sector, how to segment the public, communicate, and build quality relationships between a for-profit organization and the public, and identify potential corporate partnerships and alliances. Understanding the concept of strategic thinking and its indispensable application in corporate public relations, students should acquire more advanced knowledge of application, measurement and evaluation in public relations in the for-profit sector.
Learning outcomes
Students improve the methodology of working in public relations in the corporate sector within the course.
The aim of the course is to provide students with insight into the practice of corporate communications, to familiarize them with tools for internal and external communication, and with the knowledge, skills, and abilities necessary for communicating in a corporation. The goals include understanding related disciplines and areas that public relations professionals encounter in their work; becoming familiar with the basic functions of corporate communications and their management; training in the proper use of communication tools for different organizations; recognizing the essential characteristics of managers in corporate communications; understanding how to overcome organizational and individual resistance to organizational change and gain a more complete insight into the complexity of corporate communications in companies.
Students should also learn how to design, develop, and implement a simple public relations plan in the for-profit sector, how to segment the public, communicate, and build quality relationships between a for-profit organization and the public, and identify potential corporate partnerships and alliances. Understanding the concept of strategic thinking and its indispensable application in corporate public relations, students should acquire more advanced knowledge of application, measurement and evaluation in public relations in the for-profit sector.
