Basics of financial analysis and planning
ECTS: 5
Year/Semester: 2 . years, 4 . semester
Total hours: 60
Lecturers
Course objectives
The aim of the course is to systematically introduce students to basic financial knowledge, especially adapted to the specific requirements of public relations professionals who cover financial topics in their work and who do not have a previous formal financial education.
The structure and topics of the lectures are designed to cover those areas of finance that are frequently covered in the communication and media space, and on whose essential understanding the quality of an organization's communication with its publics often depends. The aim is to acquire basic skills that enable the understanding and proper use of data from basic financial reports and their transformation into useful information for the purpose of better understanding the company's opportunities in the market.
Learning outcomes
The aim of the course is to systematically introduce students to basic financial knowledge, especially adapted to the specific requirements of public relations professionals who cover financial topics in their work and who do not have a previous formal financial education.
The structure and topics of the lectures are designed to cover those areas of finance that are frequently covered in the communication and media space, and on whose essential understanding the quality of an organization's communication with its publics often depends. The aim is to acquire basic skills that enable the understanding and proper use of data from basic financial reports and their transformation into useful information for the purpose of better understanding the company's opportunities in the market.
