Introduction to public relations
ECTS: 6
Year/Semester: 1 . years, 1 . semester
Total hours: 60
Lecturers
Course objectives
The Public Relations course provides students with insight into the practice of communicating with internal, external and professional audiences. The course provides basic theoretical knowledge and basic practical skills for planning and implementing projects. The emphasis is on a practical approach to learning, working on projects that are based in the environment and aim to be useful to the community. Students are required to regularly monitor the media, as they study practical examples or simulate situations embedded in a real context.
Learning outcomes
The Public Relations course provides students with insight into the practice of communicating with internal, external and professional audiences. The course provides basic theoretical knowledge and basic practical skills for planning and implementing projects. The emphasis is on a practical approach to learning, working on projects that are based in the environment and aim to be useful to the community. Students are required to regularly monitor the media, as they study practical examples or simulate situations embedded in a real context.
