Basics of advertising theory
ECTS: 6
Year/Semester: 1 . years, 2 . semester
Total hours: 60
Lecturers
Course objectives
The aim of the course is to provide students with basic knowledge of propaganda theories and to enable them to independently identify different forms of propaganda and tactics used by interest groups to achieve their goals. After completing the course, students will know the role that propaganda plays in war and peace, including its implications for international relations, domestic politics, and the civil and corporate sectors.
The aim of the course is also to enable students to become more aware and critical consumers and creators of information through the knowledge they gain.
Learning outcomes
The aim of the course is to provide students with basic knowledge of propaganda theories and to enable them to independently identify different forms of propaganda and tactics used by interest groups to achieve their goals. After completing the course, students will know the role that propaganda plays in war and peace, including its implications for international relations, domestic politics, and the civil and corporate sectors.
The aim of the course is also to enable students to become more aware and critical consumers and creators of information through the knowledge they gain.
