Media management and media entrepreneurship
ECTS: 4
Year/Semester: 3 . years, 5 . semester
Total hours: 32
Lecturers
Course objectives
The media management course aims to acquire and spread knowledge about the management and management of media organizations
in all branches of the media industry. Creative media industries contribute more and more to the development of the economy based on
knowledge and, with their contribution to GDP, play a special role in the development of the national social community.
During the course, students are trained and informed about the basic concepts, theories and functions
of media management in all sectors of the media industry.
By conducting seminars as part of practical classes, students are trained, through examples and tasks, to independently manage individual functions. management.
Students will learn about the internal structure of media companies and sectors and current dynamic processes
in media management.
Learning outcomes
The media management course aims to acquire and spread knowledge about the management and management of media organizations
in all branches of the media industry. Creative media industries contribute more and more to the development of the economy based on
knowledge and, with their contribution to GDP, play a special role in the development of the national social community.
During the course, students are trained and informed about the basic concepts, theories and functions
of media management in all sectors of the media industry.
By conducting seminars as part of practical classes, students are trained, through examples and tasks, to independently manage individual functions. management.
Students will learn about the internal structure of media companies and sectors and current dynamic processes
in media management.