Start-up management
ECTS: 4
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
To teach male and female students the knowledge of the theory of public communication and image creation with an emphasis on the analysis of the application of the theory on selected examples and the analysis of the image of public figures from the fields of politics, business, popular culture. The emphasis is on an overview of how individuals create and present their roles in society and the role of the media and the audience in the presentation. Create a portfolio based on a matrix to display the image of the selected person.
Through the practical application of theoretical knowledge, the knowledge and skills necessary for creating and managing the image and reputation of persons and companies in public communication are acquired.
Learning outcomes
To teach male and female students the knowledge of the theory of public communication and image creation with an emphasis on the analysis of the application of the theory on selected examples and the analysis of the image of public figures from the fields of politics, business, popular culture. The emphasis is on an overview of how individuals create and present their roles in society and the role of the media and the audience in the presentation. Create a portfolio based on a matrix to display the image of the selected person.
Through the practical application of theoretical knowledge, the knowledge and skills necessary for creating and managing the image and reputation of persons and companies in public communication are acquired.
