Professional practice
ECTS: 6
Year/Semester: 2 . years, 4 . semester
Course objectives
The main goal of student internship is to apply acquired communication knowledge and skills, such as planning and implementing communication plans, programs and campaigns with special emphasis on integrating various communication activities and target audiences, managing and creating content on social networks, designing visual communications, working on creating the image and brand of various entities (organizations and individuals), improving the application of written and oral expression, research and analysis, segmenting the public and market, managing information and communication, as well as managing advertising, crises and trends. The goals of the internship are also aimed at concretizing the preparation of the graduate thesis.
Learning outcomes
The main goal of student internship is to apply acquired communication knowledge and skills, such as planning and implementing communication plans, programs and campaigns with special emphasis on integrating various communication activities and target audiences, managing and creating content on social networks, designing visual communications, working on creating the image and brand of various entities (organizations and individuals), improving the application of written and oral expression, research and analysis, segmenting the public and market, managing information and communication, as well as managing advertising, crises and trends. The goals of the internship are also aimed at concretizing the preparation of the graduate thesis.