Introduction to integrated communications
ECTS: 6
Year/Semester: 1 . years, 1 . semester
Total hours: 30
Lecturers
Course objectives
Students will be introduced to the theory and practice, as well as the history of integrated communications, and will learn to distinguish integrated communications from non-integrated public relations and non-integrated marketing. They will learn to distinguish between the ways in which public relations and marketing affect target audiences, public relations and marketing tools, and how to achieve synergy between the effects of public relations and marketing.
Learning outcomes
Students will be introduced to the theory and practice, as well as the history of integrated communications, and will learn to distinguish integrated communications from non-integrated public relations and non-integrated marketing. They will learn to distinguish between the ways in which public relations and marketing affect target audiences, public relations and marketing tools, and how to achieve synergy between the effects of public relations and marketing.
