To enable understanding of the basic concepts, relationships and consequences of marketing as a concept. To introduce students to the most important marketing tools and marketing strategies. To point out the importance of understanding and applying all elements of the marketing mix. To encourage students to apply the acquired theoretical marketing knowledge in practice through a business case for developing a marketing plan for an AV project. To know the basics of the EU MEDIA fund.

To enable understanding of the basic concepts, relationships and consequences of marketing as a concept. To introduce students to the most important marketing tools and marketing strategies. To point out the importance of understanding and applying all elements of the marketing mix. To encourage students to apply the acquired theoretical marketing knowledge in practice through a business case for developing a marketing plan for an AV project. To know the basics of the EU MEDIA fund.