Marketing of small and medium accommodation facilities
ECTS: 5
Year/Semester: 3 . years, 6 . semester
Total hours: 30
Lecturers
Course objectives
Enable an understanding of the market's definition of purpose and purpose, as well as the specifics of marketing of certain types of small and medium-sized accommodation facilities. Instruct students in basic marketing tools, the way of conducting promotional campaigns and the possibilities of market networking of small and medium-sized accommodation facilities. To provide students with the knowledge and skills necessary for designing marketing plans and managing the implementation of marketing plans in small and medium-sized accommodation facilities.
Learning outcomes
Enable an understanding of the market's definition of purpose and purpose, as well as the specifics of marketing of certain types of small and medium-sized accommodation facilities. Instruct students in basic marketing tools, the way of conducting promotional campaigns and the possibilities of market networking of small and medium-sized accommodation facilities. To provide students with the knowledge and skills necessary for designing marketing plans and managing the implementation of marketing plans in small and medium-sized accommodation facilities.
