Professional undergraduate study

Tourism – tourism and hotel management

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Entrepreneurship in tourism

ECTS: 5

Year/Semester: 2 . years, 3 . semester

Total hours: 60

Lecturers

Prof. Stud. Iva Senegović

Course objectives

The aim of the course is to develop a personal interest in entrepreneurship in tourism based on the knowledge and skills of correctly assessing entrepreneurial opportunities and understanding the entire entrepreneurial process.

During the course, students learn about the importance of the entrepreneurial environment for the development of entrepreneurship and draw conclusions about the opportunities and threats that have influenced or may yet influence entrepreneurship in tourism. Students learn about the roles of various stakeholders who contribute to the development of a positive entrepreneurial environment and are trained to influence it themselves, within the scope of the work they will be doing.

Upon completion of the course, students will be able to create and present a business model outline, thereby gaining the ability to analyze basic entrepreneurial processes and apply the acquired knowledge when creating their own business ventures. Students will be able to choose a specific form of entrepreneurship within which they could develop their entrepreneurial initiative in tourism and apply the support associated with it.

Learning outcomes

The aim of the course is to develop a personal interest in entrepreneurship in tourism based on the knowledge and skills of correctly assessing entrepreneurial opportunities and understanding the entire entrepreneurial process.

During the course, students learn about the importance of the entrepreneurial environment for the development of entrepreneurship and draw conclusions about the opportunities and threats that have influenced or may yet influence entrepreneurship in tourism. Students learn about the roles of various stakeholders who contribute to the development of a positive entrepreneurial environment and are trained to influence it themselves, within the scope of the work they will be doing.

Upon completion of the course, students will be able to create and present a business model outline, thereby gaining the ability to analyze basic entrepreneurial processes and apply the acquired knowledge when creating their own business ventures. Students will be able to choose a specific form of entrepreneurship within which they could develop their entrepreneurial initiative in tourism and apply the support associated with it.

LIFE ON VERN'

Studying at VERN' University is much more than just dry learning of theory. Students further develop theoretical knowledge from lectures through project assignments in collaboration with successful companies, thus developing skills for the business world and building relationships. In addition, they have the opportunity to engage in a variety of extracurricular activities - from playing sports through the VERN' Sport program and absorbing cultural content through the VERN' Culture program, to getting involved in student initiatives, organizing various events, attending seminars and workshops, and visiting the most important conferences and business-educational events.

NEWS
Study support

Otvoren stipendijski natječaj ministarstva obrazovanja za dodjelu državnih socio-ekonomskih stipendija

16.10.2026
Stručno usavršavanje

Studentice turizma sa Sveučilišta VERN’ sudjelovale na središnjoj turističkoj konferenciji TOURISM365

13.10.2026
Mediji i društvo

GNS, SEEMO, HUDI & VERN’ najavljuju „Provjera stvarnosti: alati i prakse za provjeru činjenica i upotrebu umjetne inteligencije“ (15. listopada, Wespa Spaces)

09.10.2026
Student support

Otvorene prijave za stipendijski natječaj Grada Zagreba za brucoše u akademskoj godini 2026./2027.

06.10.2026
Getting to know studies and student life

Na Sveučilištu VERN’ održan „Dan orijentacije“ za brucoše prijediplomskih studija

02.10.2026
EU projekti

Započeo projekt Unapređenje zapošljivosti kroz stručnu praksu na Sveučilištu VERN’

21.09.2026
Gostovanje Magdalene Tenčić (VERN' Alumni) na Sveučilištu VERN'
Studiranje kroz praksu

Studenti turizma na Sveučilištu VERN’ menadžment i marketing manifestacija uče kroz terensku nastavu, gostujuća predavanja i projektne zadatke

17.07.2026
Predstavljanje knjige „Poduzetništvo u praksi“ na Sveučilištu VERN'
Professional literature

Predstavljanje knjige „Poduzetništvo u praksi“ na Sveučilištu VERN’ popratili brojni poduzetnici i studenti

16.07.2026
Akademsko-poslovni networking

Pročelnica turizma s VERN’a mr. sc. Dubravka Maras sudjelovala na panelu o razvoju turističkih destinacija

15.07.2026
Lukas Pisarović Vlatković sa Sveučilišta VERN' na prestižnom okupljanju poliglota
VERN' Achievements

Student VERN’a na okupljanju poliglota u Brnu: Lukas govori više od 15 različitih jezika

20.06.2026
Studenti VERN'a na terenskoj nastavi u Hrvatskoj narodnoj banci
Fieldwork

Edukativnim posjetom Hrvatskoj narodnoj banci studenti Sveučilišta VERN’ učili o monetarnoj politici

15.06.2026
Proljetni roštilj Sveučilišta VERN' (Bundek, 2026.)
Socializing and fun

Održan VERN’ov proljetni roštilj 2026.

14.06.2026
Svečana promocija diplomanata Sveučilišta VERN' u KD Vatroslava Lisinskog

Sveučilište VERN’ i Koncertna dvorana Vatroslava Lisinskog nastavljaju suradnju

07.06.2026
Socializing and fun

VERN’ov proljetni roštilj – subota, 13. lipnja 2026. od 13 sati na Bundeku

28.05.2026
VERN'ova mr. sc. Dubravka Maras na portugalskom Polytechnic University Cavado and Ave
Mobilnost profesora

Pročelnica VERN’ovog studija Turizma mr. sc. Dubravka Maras gostovala na portugalskom Polytechnic University Cavado and Ave

20.05.2026

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