Professional graduate study

Sustainable tourism development management

About the studio

Study information

Tourism management is becoming a challenge that must combine the need to preserve heritage, but also the needs of entrepreneurs, the population, and the expectations of tourists!

Degree
Professional graduate study

Početak nastave
Ožujak 2026.
Listopad 2026.

ECTS credits
120 points

Duration
4 semesters (2 years)

Performance:
Full-time or part-time (study while working)
Classes take place over 15 weeks per semester, starting at 5pm (on average 12 school hours per week, or 3 days per week).

Professional title:
Master of Science (MSc) in Tourism Management (M.Sc. in Economics)

About the studio

The specialist study of Management of Sustainable Tourism Development is designed so that, through its mandatory courses such as Strategic Management, Tourism Economics, Crisis Management and Project Management, it enables supplementing and deepening of the general managerial knowledge and skills required in tourism.

Courses such as Tourism Trends and Innovations, Management Design and Law in Tourism will introduce students to some new aspects of tourism management, while elective courses will enable them to specialize in the management of certain types of tourism characteristic of Croatia – nautical, rural, cultural, congress, ecotourism, wellness tourism. In the fourth semester, students complete a three-month professional internship, and through such a combination of theoretical and practical knowledge, they acquire various competencies that ultimately result in a comprehensive understanding of the tourism phenomenon.

Some of the jobs we prepare you for
  • knowledge necessary for performing highly professional, managerial tasks in the field of tourism
  • how to develop tourism in the destination based on the postulates of sustainable development
  • how to manage various professional jobs in all types of tourism and hospitality organizations
  • how to preserve natural and cultural resources while encouraging profitable growth
  • specialist knowledge in the field of psychology in tourism
  • strategic, financial, marketing and operational management in tourism
  • how to encourage innovative entrepreneurship in tourism. 

Head of study

Dr. sc. Zoran Klarić , professor of the school
zoran.klaric@vern.hr
Head's Office: 091/4825-849

Teaching

1st year

1 . semester

Course name L E ECTS
Required courses
Elective course 15 15 4
Psychology in tourism 15 15 5
Sociology of tourism 15 15 5
Tourism and new economic concepts 15 15 6
Tourism and space 15 15 5
Trends in modern tourism 15 15 5
 
Elective courses
Diplomacy and diplomatic communication 15 15 4
EU funding policies and EU terminology 15 15 4
Risk management - project risk management 15 15 4

2 . semester

Course name L E ECTS
Required courses
Contract law in tourism 15 15 5
Elective course 15 15 4
Financial management in tourism 15 15 5
Marketing management in tourism 15 15 5
Operations management in tourism 15 15 5
Strategic management in tourism 15 15 6
 
Elective courses
Digital marketing 15 15 4
EU project cycle 15 15 4
Geopolitical and geoeconomic trends in the world 15 15 4
Start-up management 15 15 4
Stress management 15 15 4

2nd year

3 . semester

Course name L E ECTS
Required courses
Elective course 15 15 4
Human Resources Management in Tourism 15 15 5
Innovative entrepreneurship in tourism 15 15 5
Integrated marketing communication in tourism 15 15 5
Security and management of crisis situations in tourism 15 15 5
Socially responsible business in tourism 15 15 6
 
Elective courses
Creative tools in management 15 15 4
EU funds and programs 15 15 4

4 . semester

Course name L E ECTS
Required courses
Elective course 15 15 4
Master's thesis 15
Methods of writing professional papers 15 15 6
Professional practice 5
 
Elective courses
Application for the competition 15 15 4
Organizational change management 15 15 4
Start-up management 15 15 4

Academic calendar

ACADEMIC CALENDAR

Academic calendar 2025/2026. PDF

Dates for the defense of graduate theses in the academic year 2025/26 PDF

EXAM DEADLINES

Zimski ispitni rok 2026. – veljača PDF

ANNOUNCEMENT OF DEFENSE OF GRADUATE THESES

CANDIDATETOPICCOMMITTEE CHAIRMAN / COMMITTEE MEMBERSTIMECLASSROOM
IVAN VOINIĆStavovi lokalnog stanovništva o razvoju turizma na primjeru Konavaladr. sc. Izidora Marković Vukadin, pred., predsjednik povjerenstva
izv. prof. dr. sc. Snježana Boranić Živoder, mentorica i članica
mr. sc. Gordana Ćorić, viši pred., članica
25. 03. 2025., srijeda, 13.00 – 14.0002
CANDIDATETOPICCOMMITTEE CHAIRMAN / COMMITTEE MEMBERSTIMECLASSROOM
DORA JURINČIĆAnaliza mogućnosti otvaranja kampa u mjestu Jurovodoc. dr. sc. Iva Senegović, predsjednica povjerenstva
mr. sc. Gordana Ćorić, viši pred., mentorica i članica
Borjan Cvrtila, mag. oec., pred., član
25. 03. 2025., srijeda, 14.00 – 15.0002

Careers

Enrollments

U tijeku su upisi za početak nastave u ožujku i listopadu 2026.

Admission procedure based on undergraduate grades

Start of registration:

Za početak upisa potrebno je popuniti neobvezujuću elektronsku prijavu za studij(e) te odabrati željeni početak nastave (ožujak ili listopad).

Requirements for enrollment in studies:

  • completed undergraduate studies of a minimum duration of 3 years or acquired 180 ECTS credits with a minimum grade point average of 3.0
  • Candidates with a grade point average of less than 3.0 must submit two recommendations from their professors or employers upon admission.
Register your interest

In order to collect all necessary information for the enrollment process and further correspondence, interested candidates are required to register their interest via the VERN'a IT system.

Candidates will receive a username and password to access their EduNeta student portal during the non-binding application.

Registration method

1. Enrollment method (based on undergraduate grades)

For candidates of graduate studies: IT Management, Sustainable Tourism Development Management, Entrepreneurial Management, Accounting and Finance, Human Resources Management and Business Communications Management:

  • Candidates who have completed their undergraduate studies at VERN' will be informed of the tuition fees for the graduate study based on the evaluation of their undergraduate grades.
  • Candidates who have completed undergraduate studies at other higher education institutions must send a transcript of grades (original or certified copy) or a supplementary study document (diploma supplement) indicating the 1st, 2nd and 3rd year of study to the email address upisi@vern.hr for the calculation of the proposed tuition fee.

2. Evaluation of undergraduate grades

For graduate studies in IT Management, Sustainable Tourism Development Management, Entrepreneurship Management, Accounting and Finance, Human Resources Management and Business Communications Management, only the average grade from the undergraduate level of studies is evaluated according to the following model:

Results

Based on the success achieved in the evaluation of grades, the candidate will be determined the amount of tuition fees for the graduate study for the academic year 2024/2025. You can find more detailed information about tuition fee models and grades at the following link

Completion of the enrollment process

The completion of the enrollment process takes place in the following steps:

  • Payment of enrollment installment in the amount of EUR 350.00 - non-refundable installment, part of the tuition fee. The payment slip form is visible on the candidate's student portal under "Forms - Example of a completed payment slip".
  • Submission of enrollment documents to the Student Office:
  • Study contract printed from your student portal Studomatic .
  • diploma or graduation certificate
  • list of passed exams, grades and grade point average from undergraduate studies

NOTE: VERN's students are not required to bring documentation under points b) and c) because it already exists in the VERN's archives.

Contacts for additional questions and information

Communications Department

091 4825 003
upisi@vern.hr

Lea Svec Dumbovic

01 4881 833
lea.svec.dumbovic@vern.hr

Petra Samolov

01 4881 832
petra.samolov@vern.hr

Tuition

The amount of one-year tuition fees depends on

  • Achievements and average grades from undergraduate studies
  • Choosing a tuition model (one-time, semester and monthly)

Depending on these parameters, tuition fees for the academic year 2025/2026 are:

Points as part of the evaluation of grades One-time Twice 12 months of installments
96,0 – 100,0 3.530 3.730 3.910
86,0 – 95,9 4.070 4.290 4.490
60,0 – 85,9 4.600 4.860 5.090
Less than 60 5.140 5.420 5.710
Bodovi u sklopu
vrednovanja ocjena
96,0 – 100,0
Jednokratno 3.530
Dvokratno 3.730
12 rata 3.910
Bodovi u sklopu
vrednovanja ocjena
86,0 – 95,9
Jednokratno 4.070
Dvokratno 4.290
12 rata 4.490
Bodovi u sklopu
vrednovanja ocjena
60,0 – 85,9
Jednokratno 4.600
Dvokratno 4.860
12 rata 5.090
Bodovi u sklopu
vrednovanja ocjena
Manje od 60
Jednokratno 5.140
Dvokratno 5.420
12 rata 5.710

Tuition includes

  • Administering enrollment and studying at VERN
  • Teaching according to the curriculum
  • Field training – transportation costs
  • Group or individual mentoring and consultations
  • Two exams for each course
  • Use of the library and multi-media center
  • Use of the Institution's information system "EduNet"
  • Teaching materials produced by VERN: written summaries and notes from lectures and workshops, scripts, etc.
  • CARPE DIEM Program – use of sports facilities during the periods rented by the Institution, visits to theater performances, concerts, etc.
  • Defense of the Graduation Thesis if the student approaches the defense of the Graduation Thesis within two years of the end of the last semester

To receive the discount from the table above, it is mandatory to submit all enrollment documentation (including a certificate of completion of undergraduate studies).

Outcomes

After completing the studies, students will be able to :

  • Assess the economic effects of tourism in the national economy, critically assess the application of the concept of the mutual economy, and support the application of the principles of the circular economy.
  • Analyze global trends and interpret their impact on tourism.
  • Argue sociological theories and research approaches in explaining the interactions between guests and hosts, critically assess the impact of policies on tourism development and propose their improvements.
  • Determine the specifics of tourist motivation and consumer behavior in tourism with special emphasis on tolerance for individual and cultural differences.
  • Organize and connect the instruments of sustainable management strategies, quality control and monitoring processes in the sustainability strategy.
  • To propose methods of strategic thinking in practice in tourist destinations and companies with special emphasis on the use of key analytical techniques and tools in evaluating projects in the function of company strategy.
  • Formulate a procedure for assessing the risk of financial assets and portfolio risk in tourism companies, managing current assets in tourism companies, and conducting financial analysis.
  • Compare the concepts, roles and specificities of marketing management in tourism companies and destinations, and the management of marketing processes.
  • Determine priorities in making operational decisions in tourism companies, choosing appropriate solutions and applying tools and methods for business improvement.
  • Assess the provisions of regulations in concluding contracts for the operation of tourism companies and propose key elements of the contract.
  • Evaluate techniques for innovative solutions in entrepreneurship.
  • Critically assess different business models for innovative entrepreneurship and the possibilities of different innovative approaches.
  • Assess the role and importance of individual forms of integrated marketing communication in tourism promotion.
  • Plan communication on social networks and online marketing.
  • Argument the key processes of the human resources function in tourism.
  • Propose appropriate solutions related to human resources in tourism companies.
  • Develop strategic analytics methods for identifying security risks at the global and regional levels, create risk mitigation plans using crisis communication tools.
  • Connect the processes of implementing socially responsible business in tourism with policies and action plans for its application.
  • Critically assess the management of tourism development within the national framework in the Republic of Croatia and propose improvements.
  • Collect the necessary literature to conduct research and present conclusions necessary for the preparation of a professional diploma thesis.

LIFE ON VERN'

Studying at VERN' University is much more than just dry learning of theory. Students further develop theoretical knowledge from lectures through project assignments in collaboration with successful companies, thus developing skills for the business world and building relationships. In addition, they have the opportunity to engage in a variety of extracurricular activities - from playing sports through the VERN' Sport program and absorbing cultural content through the VERN' Culture program, to getting involved in student initiatives, organizing various events, attending seminars and workshops, and visiting the most important conferences and business-educational events.

NEWS
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Fieldwork

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"BookPunkt" started at VERN - a project to encourage the development of reading culture

21.01.2026
Awards and recognitions

We congratulate the Rector of VERN' University, Prof. Dr. Sc. Vedran Mornar, on his honorary title of Professor Emeritus.

27.11.2025
Graduation ceremony

Trailer of the aftermovie from the 2025 VERN graduate promotion ceremony.

07.11.2025
Student support

VERN students discussed mental health at the first Wellbeing of the season

05.11.2025
Student Counseling Center

Student Wellbeing – Let's talk about mental health

22.10.2025
Scholarship competition

"Competition for the award of state scholarships for the academic year 2025/2026" published

15.10.2025

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