Integrated marketing communication in tourism
ECTS: 5
Year/Semester: 2 . years, 3 . semester
Total hours: 30
Lecturers
Course objectives
To introduce students to the concept of integrated marketing communication, i.e. the development, process and application of different forms of marketing communication with the market. To develop an understanding of the importance of integrating different forms of marketing communication, including alternative forms of promotion and marketing communication for the needs of brand management of modern tourism entities.
Learning outcomes
To introduce students to the concept of integrated marketing communication, i.e. the development, process and application of different forms of marketing communication with the market. To develop an understanding of the importance of integrating different forms of marketing communication, including alternative forms of promotion and marketing communication for the needs of brand management of modern tourism entities.
