Marketing management in tourism
ECTS: 5
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
Develop the necessary competencies for successful management of marketing processes in different tourist companies and tourist destinations. Instruct students in the specifics of marketing mix management in tourism, from the development of innovative tourism products to the management of distribution channels in catering companies and travel agencies.
Learning outcomes
Develop the necessary competencies for successful management of marketing processes in different tourist companies and tourist destinations. Instruct students in the specifics of marketing mix management in tourism, from the development of innovative tourism products to the management of distribution channels in catering companies and travel agencies.
