Socially responsible business in tourism
ECTS: 6
Year/Semester: 2 . years, 3 . semester
Total hours: 30
Lecturers
Course objectives
Develop the necessary competencies for the successful creation of business and social value by respecting the principles of corporate social responsibility in tourism, and by integrating economic, environmental and social dimensions into business. Introduce students to models of successful corporate social responsibility management through concrete business cases with the aim of exploring how successful tourism companies develop a social responsibility strategy that is aligned with their long-term needs.
Learning outcomes
Develop the necessary competencies for the successful creation of business and social value by respecting the principles of corporate social responsibility in tourism, and by integrating economic, environmental and social dimensions into business. Introduce students to models of successful corporate social responsibility management through concrete business cases with the aim of exploring how successful tourism companies develop a social responsibility strategy that is aligned with their long-term needs.