Strategic management in tourism
ECTS: 6
Year/Semester: 1 . years, 2 . semester
Total hours: 30
Lecturers
Course objectives
1. To introduce students to contemporary theoretical concepts and basic techniques necessary for the strategic management of organizations in tourism.
2. To develop basic competencies for successfully leading the strategic management process at the level of tourist destinations, or at the level of individual tourist companies, especially in the hospitality sector.
Learning outcomes
1. To introduce students to contemporary theoretical concepts and basic techniques necessary for the strategic management of organizations in tourism.
2. To develop basic competencies for successfully leading the strategic management process at the level of tourist destinations, or at the level of individual tourist companies, especially in the hospitality sector.
