The aim of the Community Management course is to familiarize students with new forms of communication that have come along with the communication revolution of new and social media. Exponential growth in digital media has created the possibility that individuals can also manage and lead online communications of corporations, institutions, companies, brands... For professions dealing with marketing, public relations, corporate communications and crisis communications, this means the possibility of direct, fast and direct communication with the target public and with the end user, without intermediaries. The communication and information change that took place not only introduced changes in communication platforms, standard ways of communication and content creation, but also opened up new opportunities on the labor market. Practitioners and young students dealing with communications today must be familiar with fast, dynamic and direct communication that takes place in real time. Since this segment of communication is becoming more and more important and necessary and affects the very value of a product, organization or brand, there is a need for new skills and knowledge that a communication professional should possess. This implies a good knowledge of new trends (both technological and communication) and skillful adaptation to the rapid change of communication platforms and networks. Also, this new profession requires a good knowledge of the nature of management and the creation of content for a target audience. Today, in the labor market, there is a great need and demand for professional communicators who are able to create, shape, implement and manage content on these new platforms and also research, analyze and monitor the dynamics of conversations and needs of target groups according to pre-determined communication goals. Through this course, students will be introduced to the knowledge and skills necessary to work in social media for the benefit of an organization or brand. Also, through lectures, they will learn how to create effective, useful and especially shareable content, how to manage a community through online communication and how to highlight content in an increasingly competitive communication market. In addition, they will learn to monitor and supervise digital content, measure communication, carefully record mentions of an organization or brand, constantly keep up with trends and thus improve the reputation of the organization itself and work on connecting and creating deeper and therefore better quality connections with users.

The aim of the Community Management course is to familiarize students with new forms of communication that have come along with the communication revolution of new and social media. Exponential growth in digital media has created the possibility that individuals can also manage and lead online communications of corporations, institutions, companies, brands... For professions dealing with marketing, public relations, corporate communications and crisis communications, this means the possibility of direct, fast and direct communication with the target public and with the end user, without intermediaries. The communication and information change that took place not only introduced changes in communication platforms, standard ways of communication and content creation, but also opened up new opportunities on the labor market. Practitioners and young students dealing with communications today must be familiar with fast, dynamic and direct communication that takes place in real time. Since this segment of communication is becoming more and more important and necessary and affects the very value of a product, organization or brand, there is a need for new skills and knowledge that a communication professional should possess. This implies a good knowledge of new trends (both technological and communication) and skillful adaptation to the rapid change of communication platforms and networks. Also, this new profession requires a good knowledge of the nature of management and the creation of content for a target audience. Today, in the labor market, there is a great need and demand for professional communicators who are able to create, shape, implement and manage content on these new platforms and also research, analyze and monitor the dynamics of conversations and needs of target groups according to pre-determined communication goals. Through this course, students will be introduced to the knowledge and skills necessary to work in social media for the benefit of an organization or brand. Also, through lectures, they will learn how to create effective, useful and especially shareable content, how to manage a community through online communication and how to highlight content in an increasingly competitive communication market. In addition, they will learn to monitor and supervise digital content, measure communication, carefully record mentions of an organization or brand, constantly keep up with trends and thus improve the reputation of the organization itself and work on connecting and creating deeper and therefore better quality connections with users.